Marketing Operations Manager

Samsara, Bay Area, Atlanta, or Remote - US/Canada

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Who We Are

Samsara is the pioneer of the Connected Operations Cloud, which allows businesses and organizations that depend on physical operations to harness IoT (Internet of Things) data to develop actionable business insights and improve their operations. Samsara operates in North America and Europe and serves more than 20,000 customers across a wide range of industries including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing and food and beverage. Learn more about Samsara's mission to increase the efficiency, safety, and sustainability of the operations that power the global economy at www.samsara.com.

About the role:

Marketing Operations and Analytics is a critical team within Growth Marketing that optimizes the lead lifecycle, manages day-to-day marketing initiatives, oversees organization’s MarTech stack, and enables the business with marketing performance insights. We aren’t just changing the way customers engage with us, we are creating a sustainable technology, data and operational blueprint for a world class scaled go-to-market team. We are passionate about data driving decisions and automation enabling us to spend more time listening to our customers.

Our team promotes an agile, collaborative, supportive environment where diverse thinking, innovative design, and experimentation is welcomed and encouraged.

This vital role on Samsara’s Marketing Operations team is responsible for optimizing our global lead flow process. As we have grown and diversified our go-to-market strategy, the marketing operations team is tasked with reinventing our lead processes to uncover new revenue opportunities. This will require re-examination of our systems, processes, SLAs, and governance that will impact marketing, sales, and analytics teams.

You will drive top line revenue impact, streamline the lead lifecycle and enable global marketing funnel metrics. In tight cross-functional collaboration with colleagues in Marketing, Sales, Sales Operations and Engineering you will improve the scale and efficiency of pipeline generation of Samsara’s rapidly growing business.

In this role, you will: 

  • Conduct monthly analyses and planning processes to improve lead to opportunity conversion rates (e.g., prepare update slides, produce ADR team schedules, provide headcount and quota recommendations). 
  • Identify opportunities for improved inbound and outbound pipeline generation through a combination of quantitative and qualitative analysis. 
  • Lead the execution of improvement initiatives identified above to capture incremental pipeline.
  • Maintain close alignment between the Marketing Operations team and our Sales and Account Development teammates.
  • Be a proactive problem solver and have good communication as well as project management skills to relay your findings and solutions across technical and non technical audiences.
  • Collaborate with fellow Marketing Operations team members on ad hoc analysis, brainstorming sessions, and projects - one team, one dream!
  • Champion, role model, and embed Samsara’s cultural principles (Obsess Over the Customer, Build for the Long Term, Growth Mindset) as we scale globally and across new offices.

Minimum requirements for this role:

  • 2+ years of relevant experience (roles in marketing operations, business systems analysis, analytics, process improvement, etc. with emphasis on problem solving and analysis preferred)
  • Experience using quantitative analysis to frame and answer questions
  • Critical thinker with a bias for action
  • Growth Mindset -- Excited to learn new skills, embrace giving/receiving feedback, and work with a variety of people

An ideal candidate also has (not required and training in role is available):

  • Experience with SQL, python, and/or other data analysis tools is a plus
  • Experience with Mar/Sales tech such as Salesforce, SalesLoft, Gong, Marketo is a plus
  • Experience with data analytics and visualization tech such as Tableau, BigQuery, and/or Databricks is a plus

At Samsara, we welcome all. All sizes, colors, cultures, sexes, beliefs, religions, ages, people. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.


Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click here if you require any reasonable accommodations throughout the recruiting process.

US Only: Please note that Samsara’s COVID-19 vaccination policy requires all team members who will be meeting in person for business or working from one of our offices to be fully vaccinated against COVID-19. People who cannot be vaccinated for qualifying medical conditions, sincerely held religious beliefs, and other legally protected categories, may request an accommodation. 


Working at Samsara has its perks: for all global full-time employees, we provide private medical and dental insurance, growth and development opportunities, regular virtual team and company events, and other location-based perks. Review all of Samsara's current benefit offerings at rewards.samsara.com.

Flexible Work

At Samsara, we have adopted a flexible way of working, enabling teams and individuals to do their best work. We value in person collaboration and know a change of scenery and quiet space to work is welcomed from time to time. Our offices remain open for those who prefer to collaborate or work in-office. We also offer a co-working support program for employees who are not located near a Samsara office. For more information about our Flexible Work model, please see our blog post here.

About Samsara

About Breakthroughs in semiconductors are making sensors smaller and radically cheaper, and wireless Internet connectivity is becoming ubiquitous. Yet traditional enterprise-scale sensor systems still require complex infrastructure, from hard-wired networks to servers, middleware, and custom code. As a result, sensor projects can take months — if not years — to bring online. Samsara disrupts the traditional sensor model with an integrated, software-centric solution. Our products combine plug-and-play sensors, wireless connectivity, and rich cloud-hosted software, all tightly-integrated for simple deployment. Samsara was founded in early 2015 by Sanjit Biswas and John Bicket. Sanjit and John previously co-founded Meraki, the cloud networking leader. Meraki was acquired by Cisco for $1.2 billion in 2012, and under Sanjit and John's continued leadership became one of Cisco’s fastest growing businesses. Samsara’s team includes veteran executives and technical leaders from companies including Google, Apple, and Meraki, who bring experience in big data, cloud software, and hardware design. In Sanskrit, "Samsara" is the eternal cycle of life and rebirth.


Want to learn more about Samsara? Visit Samsara's website.