Sr. Product Marketing Manager at Segment

Sr. Product Marketing Manager

Segment, San Francisco, CA

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Overview

At Segment, we believe companies should be able to send their data wherever they want, whenever they want, with no fuss. Unfortunately, most product managers, analysts, and marketers spend too much time searching for the data they need, while engineers are stuck integrating the tools they want to use. Segment standardizes and streamlines data infrastructure with a single platform that collects, unifies, and sends data to hundreds of business tools with the flip of a switch. That way, our customers can focus on building amazing products and personalized messages for their customers, letting us take care of the complexities of processing their customer data reliably at scale. We’re in the running to power the entire customer data ecosystem, and we need the best people to take the market.

Product Marketing drives key go-to-market initiatives at Segment. We work closely with product management, engineering, and design to define our product roadmap and we partner with marketing, sales, and success to bring new products and features to market. We’re looking for a strategic, analytical, collaborative product marketer to join our fast-growing team to support our enterprise businesses. Focus areas will include products like Segment Protocols and development of new deployment models for Segment, as well as support for our enterprise business with customer and competitive marketing.

WHAT YOU’LL DO

Oversee the launch of new products and features by collaborating with product management, marketing, and sales
Refine Segment’s packaging based on a deep understanding of our customers, market trends, and our product
Create compelling positioning and collateral that showcases the value of our products
Synthesize market, customer success, and sales needs to help inform and develop the product roadmap
Develop a deep understanding of our customers and keep a pulse on the competitive landscape to inform our go-to-market strategy
Lead marketing campaigns that will generate leads for our sales team.

YOU’RE A GREAT FIT IF YOU…

Have 8+ years of relevant work experience (marketing, product, sales), including 4+ years of B2B product marketing experience
Are incredibly organized and efficient—you take on complex projects and campaigns and own them from start to finish
Have led feature launches autonomously and contributed to large product launches
Have strong product instincts and technical curiosity that translate to clear packaging, positioning, and messaging
Have exceptional written, communication, and speaking skills
Thrive in cross-functional environments and can effectively collaborate with product, marketing, and sales teams
Approach all projects with a customer-first mindset
MBA is a plus

We encourage you to apply if this role excites you - even if you think you may not meet all of the qualifications. At Segment, we live by four values: karma, drive, tribe, and focus. We are always looking for outstanding individuals with diverse backgrounds and perspectives who embody these values. To learn more about life at Segment and our commitment to diversity, equity, and inclusion, visit our LinkedIn page. We’re excited to meet you!

Segment is an equal opportunity employer. We believe that everyone should receive equal consideration and treatment in all terms and conditions of employment regardless of sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, race, color, religion, creed, national origin, ancestry, age (over 40), physical disability, mental disability, medical condition, genetic information, marital status, domestic partner status, military or veteran status, height, weight, AIDS/HIV status, and any other protected category under federal, state or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Segment

About us Segment is a fast-growing startup building a platform for collecting customer data. We provide a single API to track customer data across multiple devices and channels, and send it to third-party tools, internal systems, or a SQL database with the flip of a switch. Segment eliminates the need to write code to integrate new tools, which saves time and removes dependencies across teammates. By consolidating tracking to one API, Segment sends consistent, complete data to every tool and database where companies need to use it. Segment is small, so everyone has a huge impact. With just a handful of people, we’re already processing billions of API calls every month. We love open sourcing our code and writing down everything we’ve learned. If you want to make an impact, and are excited about how data can change organizations, we want you.