Product Marketing Manager, Appointments

Square, San Francisco CA, US

Square works for every business.

Duration: Full-Time

Square Appointments helps businesses in the services industry succeed by building everything they need to run their business: scheduling and online booking, a point of sale that tracks customer details, and a secure, fast payments system.

As a Product Marketing Manager, you will work with fantastic product managers and creative teams to achieve the team's marketing goals and drive growth for the business. You will have a strong emphasis on outbound marketing, including the creation, execution, and optimization of go-to-market (GTM) and awareness campaigns across owned, earned, and paid channels. Your success means you can efficiently design, launch and analyze marketing campaigns and increase engagement and awareness of Square Appointments.

You will:

  • Lead the end-to-end ideation, execution, and analysis of product launches and awareness campaigns to improve adoption and growth for Square Appointments
  • Be the in-house product expert and voice of the customer for cross-functional teams
  • Define product positioning and messaging for product development and marketing campaigns
  • Drive marketing strategies that increase sign-ups, product awareness, and customer satisfaction, targeting both prospects and existing Square sellers
  • Partner with product, growth marketing, engineering, user research, and data science to understand product performance and customer needs to inform go-to-market plans
  • Champion Square Appointments with content marketing, comms/PR, event marketing, and brand to drive maximize market awareness, ensure all customer-facing teams are on-message, and maximize marketing channels
  • Own sales enablement to provide sales and account managers with the right materials to sell

  • 5+ years of professional experience
  • 2+ years in product marketing or similar go-to-market experience
  • Previous background in SaaS marketing with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
  • Strong quantitative analytical ability (SQL experience a plus)

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

About Square

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. So we’re building easy tools to empower and enrich people. Tools that shorten the distance between having an idea and making a living from it—because we believe in fair and square. We started with a little white card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, our Cash app lets people send money instantly, and we’re building easy tools for customers, too. We’re empowering the electrician to send invoices, setting up the food truck with a delivery option, helping the clothing boutique pay its employees, and giving the coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.


Want to learn more about Square? Visit Square's website.