Product Marketing Manager, Trust & Safety
Strava, Denver, CO, United States, Remote (USA)
Strava's mobile app and website connect millions of runners and cyclists through the sports they love
About This Role
With 73 million athletes on Strava and 2 million more joining every month, we’re growing fast, and want to ensure all athletes feel connected, encouraged and safe in their participation on the platform.
The Trust & Safety team owns both feature development and acts as subject matter experts consulting across the organization. We’re seeking a passionate product marketer to lead go-to-market and growth initiatives for this feature set. You’ll be responsible for ensuring that a cohesive narrative on inclusivity is tied across all product spaces.
As someone energized by new opportunities, you’ll also scope, initiate, and execute new marketing programs that maximize benefit for some of our new and fastest-growing athlete communities.
You’re excited about this opportunity because you will:
Develop and execute end-to-end product and marketing programs for emerging or under-represented Strava communities, connecting them to relevant products and features.
Own go-to-market strategy and success for Strava’s Trust & Safety features, ranging from hate speech and abuse mitigation to privacy control and inclusion.
Partner closely with teams including research, product, design, and marketing communications to ground our product marketing strategy in the athlete experience.
You will be successful here by:
Being a champion and vocal supporter for the athlete experience, building long-term strategies to help them feel welcome and safe on the platform.
Honing your deep product expertise to craft product go-to-market strategies for foundational privacy, integrity, and anti-harassment safety features.
Actively driving collaboration and alignment across a range of partner teams in order to build, refine, communicate, and scale features and new messaging approaches.
We’re excited about you because:
You have 5+ years of experience in product marketing, ideally with consumer marketing expertise.
You are eager to help drive forward our commitment to becoming an antiracist company through the lenses of audience understanding, product development, messaging and communication.
You are analytical and empathetic, as good in a spreadsheet as you are in a design review.
You are fascinated by consumer behavior and want to learn what motivates people to try new things, and what holds them back from joining the Strava community.
You love building coordinated marketing campaigns to connect with consumers where they spend their time, including CRM and social media.
You love to try new things and are energized by creative challenges.
You can refine great ideas over time, adjusting marketing tactics and plans as needed.
You can prioritize ruthlessly, and make good on your commitments.
You are a wizard when it comes to working effectively across different teams, from marketing to product to engineering.
Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.
Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.
In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!
Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
For more information on compensation and benefits, please click here.
Strava is composed of dedicated, fun-loving individuals, unified by our mission to build the most engaged community of athletes in the world. And it feels like we’re onto something big. Millions of athletes are already on Strava, with thousands more joining every day, and we’ve assembled an awesome team to keep us growing all around the world.
Want to learn more about Strava? Visit Strava's website.
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