Sample Projects Include
- Develop email marketing strategies to support key business priorities including CRM goals such as acquisition, engagement and retention, as well as new product launches and seasonal marketing campaigns.
- Establish and own channel-level goals in conjunction with Sr. Leadership. Communicate performance results to leadership on a regular basis.
- Develop email marketing calendar to support strategy.
- Optimize engagement and conversion rates through the development of a continuous testing road map
- Evaluate new opportunities for customer segmentation and personalization to bring the right message to the right customer at the right time.
- Partner with creative team and copywriters to develop high-performing, brand-enhancing email campaigns & ensure strategic vision is clearly represented in the content they create.
- Collaborate with product and integrated marketing managers for campaign and product-related communications.
- Own the relationship with our engagement platform; effectively leverage its ability to deliver on the communication strategy.
- Manage Email Marketing Manager or Coordinator.
- Drive campaign execution including customer segmentation, testing protocol, and technical execution.
Education and Experience
- 5-7 years of marketing experience with 5+ years focused on campaign management and email nurturing.
- 4+ years of hands-on experience with Email marketing automation software
- Making edits within HTML should be second nature to you.
- Experience managing and mentoring direct reports
- Experience managing large projects within cross-functional teams. Experience working with copywriters, designers and developers.
- Deep understanding of how Acquisition and Engagement Marketing work together to promote a healthy life-cycle marketing strategy.
- In-depth knowledge of email best practices to increase deliver-ability, engagement, and conversions
- Proven ability to set up A/B testing as it pertains to email marketing. Passionate about data. Strong analytical and reporting skills.
- High attention to detail
- Ability to roll up your sleeves and write and edit copy.
- Email Service Provider (ESP) implementation experience BA/BS degree
Personality and Values
- By the Numbers: Writing may be an art, but to you email marketing is a science. You balance the creative with the analytical.
- Ready to Grow: The Marketing team is the engine driving Sun Basket’s stupendous growth, and you’re eager and ready for this job to get bigger over time.
- Careful and Conscientious: You will hold our company’s image and our customers’ good will in your hands. You’re willing to move fast, but you don’t break things.
About Sun Basket
About us Sun Basket is a healthy meal delivery service offering fresh, seasonal ingredients and easy recipes delivered to your door weekly. Choose your meals each week or opt into a menu plan, including Paleo, Gluten-Free and Vegetarian options. Sun Basket makes it easy to cook delicious meals, eat clean, and feel great. Sun Basket sources seasonal produce from the best West Coast farms and responsibly-raised, sustainable meats and seafood. Our packaging is 100% recyclable and you can even return the materials to us, free, so we can recycle and reuse them. Most recipes are ready to eat in 30 minutes or less, with pre-measured ingredients making it even easier to cook. Since we only send you what you need, there’s less waste and clutter from unused herbs, sauces and spices. Our lead chef was the executive chef at a James Beard award-winning restaurant, and she has a talent for combining the best seasonal produce with globally-inspired flavors to create nourishing meals that are balanced, healthy and delicious.
Want to learn more about Sun Basket? Visit Sun Basket's website.
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