CRM Marketing Specialist

Sun Basket, San Francisco, California

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Sun Basket is the #1 healthy meal kit in the United States. The company has grown rapidly from $0-$200M+ revenue over the past 4 years. Ranked the #1 online healthy eating platform by Epicurious in 2019 and Buzzfeed 2 years in a row, Sun Basket is disrupting the $650B grocery market with a fundamentally healthier, easier, and more personal way to cook and eat at home. Backed by top-tier investors, Sun Basket is based in San Francisco, CA and delivers millions of meals nationwide each month.

Sun Basket is adding a CRM Marketing Specialist to its dedicated CRM team. In this dynamic role, you will manage our email marketing programs for customer acquisition. You will contribute to acquisition email campaigns and strategy, build email templates for A/B testing, analyze results and performance and iterate and improve outcomes. Reporting to our CRM Marketing Manager, this is an ideal role for someone with previous CRM experience who would like to take their email skills to the next level by digging deep into testing and optimization.  

What you'll do:

  • Design, test and iterate on automated email flows focused on improving lead conversion.
  • Develop and maintain a clear testing plan and calendar to improve on existing results. 
  • Plan and execute seasonal prospect email marketing campaigns.
  • Manage all aspects of campaign execution including customer segmentation, testing protocol, and technical execution.
  • Collaborate with the Acquisition, Design and Content teams to create high-performing creative assets and develop a coordinated testing strategy. 
  • Ability to evaluate and give feedback on creative materials such as photography, design layouts and copy. Be willing and able to fill short copywriting gaps by writing your own copy when necessary. 
  • Create clear customer segments and manage lists, deliverability in accordance to CAN-SPAM law.
  • Analyze and track key metrics like open, click, conversion rates and test results and be able to present them. This includes data download, manipulation and interpretation. 

Who you are and why you're right for us:

  • 2+ years in Email/CRM or Lifecycle Management. 
  • Experience creating and executing email marketing campaigns.
  • Experience with at least one email marketing software platform.
  • Ability to build email templates quickly and accurately.  
  • High attention to detail and organization is a must.  
  • Knowledge of email performance and deliverability metrics and calculations, Excel skills for analytics purposes and data manipulation.
  • Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity.
  • A/B testing experience and some HTML experience is preferred. 
  • Passionate about Sun Basket’s mission and motivated to establish our brand
  • Bachelor’s degree required. 

We are an Equal Opportunity Employer. It is the policy of Sun Basket, Inc. to provide equal employment opportunities to all qualified applicants and employees without regard to sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race, religious creed (including religious dress and grooming practices), color, gender, gender identity or expression, national origin, citizenship, ancestry, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, registered domestic partner status, age, sexual orientation, military service status,  veteran status, domestic violence victim status  or any other characteristic protected by federal, state or local law or ordinance or regulation.

We value diversity and encourage all qualified candidates to apply. In accordance with applicable laws, we will consider for employment qualified applicants with arrest and conviction records. Sun Basket, Inc. also provides reasonable accommodations to applicants and employees with disabilities or for sincerely held religious beliefs or practices to the fullest extent required by law. If you would like to request an accommodation or believe you have been subject to discrimination, please contact the Company’s Human Resources Department.   

About Sun Basket

About us Sun Basket is a healthy meal delivery service offering fresh, seasonal ingredients and easy recipes delivered to your door weekly. Choose your meals each week or opt into a menu plan, including Paleo, Gluten-Free and Vegetarian options. Sun Basket makes it easy to cook delicious meals, eat clean, and feel great. Sun Basket sources seasonal produce from the best West Coast farms and responsibly-raised, sustainable meats and seafood. Our packaging is 100% recyclable and you can even return the materials to us, free, so we can recycle and reuse them. Most recipes are ready to eat in 30 minutes or less, with pre-measured ingredients making it even easier to cook. Since we only send you what you need, there’s less waste and clutter from unused herbs, sauces and spices. Our lead chef was the executive chef at a James Beard award-winning restaurant, and she has a talent for combining the best seasonal produce with globally-inspired flavors to create nourishing meals that are balanced, healthy and delicious.

Want to learn more about Sun Basket? Visit Sun Basket's website.