Uncubed
   

Content Marketing Specialist

Symplicity, Arlington, VA

Helping institutions connect students to people, knowledge, and opportunities.


Symplicity is seeking a Content Marketing Specialist to interface oversee all content marketing initiatives across various platforms and formats for Symplicity Recruit, the leading early talent recruitment platform.
 
Reporting to the Senior Director of Marketing, the Content Marketing Specialist will be key in helping drive sales inbounds, retention, and positive customer engagement. This person will have a unique blend of writing and editorial skills, relevant expertise, and exceptional business acumen.
 
Partnering extensively with the Director of Ecommerce and sales teams, this team member sets out to reinforce the business as a thought leader, compel engagement, educate prospects, and social influencers. This person must lead with a sense of urgency in the development of content to drive business objectives. 
 
The Content Marketing Specialist will create, lead, and collaborate in the development of high-impact marketing content inclusive of short/long-form content: videos, web content, case studies, podcasts/webinars, blog and social media content.

Responsibilities

  • Develop quality content and nurturing leads, which will result in sales pipeline creation and retention.
  • Create and maintain an editorial content calendar aligned with marketing strategies.
  • Ensure that all content is consistent in terms of quality, style, voice, and optimized for search, and user experience purposes across channels.
  • Play an analytical role in measuring and reporting on the effectiveness of content.
  • Leverage various internal data, market data, and credible third-party insights in order to develop content, topics, and themes that promote the business, accelerate the sales cycle, and power marketing programs.
  • Work collaboratively with digital/demand marketing, product marketing, sales, and other functions within the business in order to ensure that all the content produced is aligned with the business values and objectives. 
  • Work with design resources in the development of creative concepts that will ensure alignment between content and design. 
  • Consult with the Director of Ecommerce, sales leadership, and the business’s stakeholders in identifying appropriate content audience, channels, timing, and messages.
  • Play a lead role in the writing, oversight, and coordination of communications directed at key partnerships and media potential. 
  • Includes email, social media, newsletters, service communications, etc. 

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, Journalism, Public Relations, Psychology, English, or other related field and/or equivalent education/experience.
  • At least 3-5 years of working experience as a B2B/C content creator or held a position in the marketing team, preferably as a Content Marketer. 
  • Experience with social media management, and video editing.
  • Ability to evaluate pipeline impact on content created. 
  • Creative abilities to produce engaging and compelling content within budget.
  • Communication skills must be exceptionally good, both in written and verbal form.
  • Ability to handle multiple simultaneous tasks with ease, work independently as well as with a team, have an ability to excel in a fast-paced and deadline-oriented setting. 
  • Highly adaptable to change in the market.
  • Able to form strong and meaningful relationships with media personnel, collaborators, stakeholders, and customers.
Symplicity is a global software provider to higher education and early talent recruiters. We help our clients prepare career-ready students and connect them to employers with great internships and career opportunities. With over 2,000 clients around the world, Symplicity is helping to prepare today’s students to succeed in school and in the workforce. Serving clients on six continents, Symplicity maintains its headquarters in Arlington, VA and local offices in London, England and Brisbane, Australia.
 
Symplicity is proud to be an equal and diverse Employer. EEO/AAP/Disabled/Veteran.

About Symplicity

We Are Symplicity We’re committed to empowering our clients with innovative, easy-to-use solutions that enable them to streamline processes, improve outcomes, and cultivate positive relationships with their students, customers, and communities.

Symplicity

Want to learn more about Symplicity? Visit Symplicity's website.