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Social Media Manager

Taboola, New York, NY

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Taboola’s Digital Marketing & Social Media Specialist will drive the success of our global social media, web, and digital media channels. You’ll work across social networks and website properties to drive brand awareness and engagement with our audience. 

You’ll design branding campaigns (both paid and organic), conduct media buying across digital channels, craft social media posts, manage our social media communities, create videos, identify and engage influencers, track and optimize social media metrics, and more!

Our ideal candidate will be an enthusiastic social media and digital marketing specialist with knowledge and experience operating in B2B technology markets.

In this role you will:

  • Design, execute, optimize and measure social media and content campaigns (organic and paid) in order to support branding efforts
  • Partner with design, PR, geomarketing, product marketing and acquisition teams to deliver top tier online experience
  • Use social listening tools to generate insights, fuel social conversation
  • Manage multi-channel communications on Twitter, LinkedIn, YouTube, Facebook and Instagram, supporting our global teams
  • Engage in conversations in all relevant forums and community groups
  • Execute and optimize the publishing of online blog and resources content
  • Use web marketing techniques, SEO optimization and other tactics to increase visibility, engagement, and loyalty and traffic across web and social channels
  • Continually test posting and content strategy to determine the optimal approach to reaching and engaging various segments of our target audiences
  • Monitor and report on ROI metrics showing impact and alignment with overall marketing, sales and business objectives (including social media, email, blog and resources)
  • rums and community groups, monitor social media platforms, discussion forums to engage in conversation
  • Execute and optimize the publishing of online blog and resources content
  • Use web marketing techniques, SEO optimization and other tactics to increase visibility, engagement, and loyalty and traffic across web and social channels
  • Continually test posting and content strategy to determine the optimal approach to reaching and engaging various segments of our target audiences
  • Monitor and report on ROI metrics showing impact and alignment with overall marketing, sales and business objectives (including social media, email, blog and resources)

About you:

  • 2-4 years experience in digital marketing, social media, and web in B2B organization
  • Experience building social media strategy for a B2B brand. Executing on that strategy, and reporting results.
  • Experience with organic and paid channels on LinkedIn, Twitter, Facebook, and Instagram; and social management tools (ex. Buffer)
  • Familiarity with SEO
  • Wordpress whiz, basic HTML and Drupal skills preferred
  • Strong creativity and passion for creating responsive, interesting content
  • Strong organizational skills with sharp attention to detail

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

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About Taboola

What is Taboola: Our Story With an infinite amount of things to read, watch, or listen to surrounding us every day, how do we know where to look first? Taboola’s founder and CEO, Adam Singolda, calls this the “discovery problem.” Search engines may have changed the world by enabling people to find any and all kinds of information. But how can someone discover something new they may like if they don’t already know to look for it? So, what is Taboola? Since our launch in 2007, Taboola’s team of ninja-like engineers and digital media mavens have been building the world’s largest and most advanced discovery platform -- or “search engine in reverse” -- delivering personalized recommendations to over one billion users every month, on many of the web’s most innovative and highly-visited websites. Thousands of leading publishers, marketers, and agencies utilize Taboola’s predictive technology to increase user engagement, monetize their traffic, and distribute their content to engaged audiences across the web. Together, our teams have pioneered a major new marketing channel alongside “search” and “social,” proving that “discovery” can power successful campaigns for companies of all sizes, throughout the customer journey. These days, passionate about bringing “discovery” to more markets around the world, there are over 650 of us “Taboolars” (and growing), connecting people with content they may like but never knew existed, with offices in New York, Los Angeles, London, Tel Aviv, New Delhi, Sao Paulo, Shanghai, Tokyo, and Bangkok.

Want to learn more about Taboola? Visit Taboola's website.