Senior Manager, Strategy, APAC

The Trade Desk, Singapore

A clearer view of digital advertising


The Trade Desk is leading the way to the future of marketing by changing how advertising is bought and sold. Working with the largest brands and agencies around the world, our technology platform helps consumers discover products they want by enabling advertisers to target and reach them on the right channels at the right time.

Employees join The Trade Desk to discover opportunity, contribute to our customers’ success, and be part of building the future of marketing. You’ll work with creative, compassionate, and collaborative colleagues that share a passion for making the internet better for all – a combination that simply can't be beat.

When you join The Trade Desk, you’re joining a family. We have open space work environments, adjustable sitting/standing desks, and a celebrated open-door policy (at all levels) that can inspire out-of-the-box solutions and camaraderie among your coworkers. The competitive compensation packages, full benefits, stock options, and additional discounted stock purchase opportunities, catered lunches, and offsite team building activities may cause slight to severe jealousy among your peers.


Our Strategy Team is the sales strategy and enablement arm of the Sales organization. Strategists are internal consultative resources enabling the Business Development Team to identify and drive forward prospective business as well as surface incremental revenue!

The Senior Manager, Programmatic Strategists will lead a small team of Senior Strategists/Strategists and be responsible for the APAC region (including China, Hong Kong, Southeast Asia, Japan, South Korea and ANZ). You will become an expert in TTD’s platform, including capabilities, product features, and positioning in broader advertising technology marketplace!

What you will be doing:

  • Partner with Sales, including Regional Leadership and Country GMs, to develop and execute strategic and revenue driving initiatives
  • Review RFI proposals, media plans, and other client-facing materials to ensure accurate and localized responses, giving TTD the best chance at winning opportunities
  • Anticipate the Sales team’s need for content and intel by regularly meeting with BDs to understand their needs and challenges
  • Understand agency/advertiser challenges, regional/vertical/competitor dynamics, and TTD’s positioning
  • Lead a regional team supporting their growth and development through hands-on management and mentorship
  • Continue to support the growth of Strategy Team with hiring, onboarding, and training new Strategists in key markets


  • At least 8 years of media planning, digital strategy and/or programmatic experience (ideally working for an ad network, exchange, DSP, agency, or other digital advertising company)
  • Experience leading small teams including proven ability to successfully lead and coach team members
  • Knowledge of AdTech ecosystem and/or programmatic industry, DSPs, DMPs, etc. required; comfortable with online advertising metrics/KPIs
  • Strong relationship management skills, previous experience in building consensus across peers and leadership
  • Think analytically, strategically, and tactically; formulate a cohesive narrative while storytelling in an effective and concise manner, utilizing a data-driven approach
  • Possess the ability to work independently and be a self-starter, ambitious, and scrappy; deal well with ambiguity and take initiative and ownership to get the job done
  • Superior written and verbal communications skills, ability to articulate thoughts and ideas to internal and external partners
  • Be a great teammate who leads discussions; share standard methodologies and knowledge with other Strategy Team
  • Quick learner able to grasp new technology and product changes
  • Meticulous attention to detail and able to produce high-quality work
  • Additional languages are a plus (E.g. Mandarin, Bahasa Indonesia, Vietnamese, Thai)

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

About The Trade Desk

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, mobile, and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide. OUR CLIENTS Our clients run the gamut from ad networks offering new services in RTB, data owners looking to leverage their information, agency trading desks, to the most sophisticated buyers in RTB. How did we, and do we, continue to gather our clients? By offering a full breadth of resources and support, shipping new product features each week, and, among other core innovations, building bidding tools that target a consumer one minute after they visit a website. We’re proud to be setting the stage for the future of online advertising.

The Trade Desk

Want to learn more about The Trade Desk? Visit The Trade Desk's website.