Senior Manager, Strategy

The Trade Desk, New York, NY

A clearer view of digital advertising


The Trade Desk is leading the way to the future of marketing by changing how advertising is bought and sold. Working with the largest brands and agencies around the world, our technology platform helps consumers discover products they want by enabling advertisers to target and reach them on the right channels at the right time. 

Employees join The Trade Desk to discover opportunity, contribute to our customers’ success, and be part of building the future of marketing.  You’ll work with creative, compassionate, and collaborative colleagues that share a passion for making the internet better for all – a combination that simply can't be beat.

When you join The Trade Desk, you’re joining a family.  We have open space work environments, adjustable sitting/standing desks, and a celebrated open-door policy (at all levels) that can inspire out-of-the-box solutions and camaraderie among your coworkers.  The competitive compensation packages, full benefits, stock options, and additional discounted stock purchase opportunities, catered lunches, and offsite team building activities may cause slight to severe jealousy among your peers.


Our Strategy Team is the sales strategy and enablement arm of the Sales organization. Strategists are internal consultative resources enabling the Business Development (BDs) Team to identify and drive forward prospective business and surface incremental revenue.

The Senior Manager, Strategy will lead a small agile team of Senior Strategists/Strategists.  You will be responsible for developing and executing revenue driving initiatives in partnership with Sales. You are passionate about storytelling and can put together strong, coherent narratives; you can also coach the team to become effective storytellers.  You will become an expert in all aspects of TTD’s platform, including capabilities, product features, and positioning in broader advertising technology (AdTech) marketplace.  With that expertise, you will be responsible for owning the creation of sales collateral that explains technical concepts in a clear and concise manner. You are a strategic thinker, proactive, detail-oriented and data-driven with an eye for curating client-facing materials. You lead by example and enjoy coaching using effective feedback, guidance and mentorship. You are able to thrive in a dynamic, challenging environment and play a key role to sales leadership and BDs. You have a real passion for AdTech, big data, and playing an instrumental role in the future of advertising.


  • Partner with Sales, including Regional Leadership, to develop and execute strategic and revenue driving initiatives
  • Review RFI proposals to ensure accurate and customized responses, giving The Trade Desk the best chance at winning opportunities
  • Manage and coach the team on the creation of top-notch media plans, pitches and other client-facing materials
  • Anticipate the Sales team’s need for content and intel by regularly meeting with BDs to understand their needs and challenges
  • Become an internal consultative resource to Sales by understanding agency/advertiser challenges, regional/vertical/competitor dynamics, and The Trade Desk’s positioning
  • Lead a team supporting its growth and development through hands-on management and mentorship
  • Continue to support the growth of the Strategy Team with hiring, onboarding, and training new Strategists


  • At least 6-8 years of media planning, digital strategy, creative agency, and/or programmatic experience (ideally working for an ad network, exchange, DSP, agency, or other digital advertising company)
  • Experience leading small teams including demonstrated ability to successfully manage and coach team members
  • Knowledge of AdTech ecosystem and/or programmatic industry, DSPs, DMPs, etc. required; comfortable with online advertising metrics/KPIs
  • Strong relationship management skills, previous experience in building consensus across peers and leadership
  • Ability to think analytically, strategically, and tactically; formulate a cohesive narrative while storytelling in an effective and concise manner, utilizing a data-driven approach
  • Ability to work independently and be a self-starter, ambitious, and scrappy; deal well with ambiguity and take initiative and ownership to get the job done
  • Superior written and verbal communications skills, ability to articulate thoughts and ideas to internal and external stakeholders
  • Be a team player who leads discussions; share best practices and knowledge with others
  • Quick learner able to grasp new technology and product changes
  • Meticulous attention to detail and able to produce deliverables that are exceptional
  • Exceptional PowerPoint, Excel and Word skills
  • Bachelor’s Degree from a four-year university

The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

About The Trade Desk

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, mobile, and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide. OUR CLIENTS Our clients run the gamut from ad networks offering new services in RTB, data owners looking to leverage their information, agency trading desks, to the most sophisticated buyers in RTB. How did we, and do we, continue to gather our clients? By offering a full breadth of resources and support, shipping new product features each week, and, among other core innovations, building bidding tools that target a consumer one minute after they visit a website. We’re proud to be setting the stage for the future of online advertising.

The Trade Desk

Want to learn more about The Trade Desk? Visit The Trade Desk's website.