Growth Marketing Manager, SEM/Display
ThirdLove, San Francisco, California
Fast-growing intimates brand
- Design, manage and execute customer acquisition campaigns across paid search (Google, Bing, Yahoo), Pinterest and various display and content marketing channels
- Own growth and optimization of account, including granular keyword expansion, use of negative keywords, search query mining, quality score and targeting levers
- Create and implement on-going testing plans for ad copy, creative, landing pages etc to maximize media spend
- Perform in-depth data analysis to spot trends/shifts in the landscape and build actionable plans to improve performance and ROI
- Identify and test new display channels
- Collaborate with other marketing teams to create unified, cross-channel campaigns
- Relentlessly analyze and optimize online programs through A/B testing new audience segments, targeting strategies, and creatives.
- Provide ad hoc analysis as well as regular channel performance reports.
- Hire, manage, motivate, teach and develop a team of marketing associates
- 3-5 years experience managing paid search campaigns ideally at an agency or ecommerce brand
- Deep understanding of paid search bidding strategies and implementation.
- Proven analytical ability to digest data, build reports, and derive tactical and strategic insights.
- Familiarity with ad serving, tracking, and attribution technologies.
- Experience handling a large advertising budget and reporting on the effectiveness of spend.
- Exceptional attention to detail and excellent written and oral communication skills
- High proficiency in Excel
- Adwords certification a plus
- Comprehensive health benefits
- 401k plan
- Subsidized lunches
- Quarterly product allotment
- Wellness benefits including in-office massage visits
ThirdLove is a fast-growing intimates brand. Our mission is to help every woman find her perfect fit by combining the best design and technology.
Want to learn more about ThirdLove? Visit ThirdLove's website.
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