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Growth Marketing Manager, SEM/Display

ThirdLove, San Francisco, California

Fast-growing intimates brand


We’re looking for a data-driven marketing manager who will drive rapid expansion and optimization across of our search and display advertising channels. If you’re excited by the prospect of playing a pivotal role in shaping and achieving our growth strategy in 2018 and beyond in a fast-growing, product-driven company, read on.

In this role, you will develop, implement and optimize the performance of paid search and display programs, build and manage a team of highly effective marketers while managing a multi-million dollar monthly budget . This role requires the ability to operate on both strategic and tactical levels, touching all aspects of the search marketing roadmap including keyword management, account structure, ad copy, landing page, and bid optimization.

THE JOB

  • Design, manage and execute customer acquisition campaigns across paid search (Google, Bing, Yahoo), Pinterest and various display and content marketing channels
  • Own growth and optimization of account, including granular keyword expansion, use of negative keywords, search query mining, quality score and targeting levers
  • Create and implement on-going testing plans for ad copy, creative, landing pages etc to maximize media spend
  • Perform in-depth data analysis to spot trends/shifts in the landscape and build actionable plans to improve performance and ROI
  • Identify and test new display channels
  • Collaborate with other marketing teams to create unified, cross-channel campaigns
  • Relentlessly analyze and optimize online programs through A/B testing new audience segments, targeting strategies, and creatives.
  • Provide ad hoc analysis as well as regular channel performance reports.
  • Hire, manage, motivate, teach and develop a team of marketing associates

THE QUALIFICATIONS

  • 3-5 years experience managing paid search campaigns ideally at an agency or ecommerce brand
  • Deep understanding of paid search bidding strategies and implementation.
  • Proven analytical ability to digest data, build reports, and derive tactical and strategic insights.
  • Familiarity with ad serving, tracking, and attribution technologies.
  • Experience handling a large advertising budget and reporting on the effectiveness of spend.
  • Exceptional attention to detail and excellent written and oral communication skills
  • High proficiency in Excel
  • Adwords certification a plus

THE PERKS

  • Comprehensive health benefits
  • 401k plan
  • Equity
  • Subsidized lunches
  • Quarterly product allotment
  • Wellness benefits including in-office massage visits
ThirdLove® is empowering women to feel comfortable and confident in their everyday lives. We make bras that fit perfectly, feel incredible, and look stellar.

We’re a rapidly growing team (over 200 today and doubling in size this year) based in San Francisco with offices in Chico, CA and Argentina. We’re funded by Tier 1 investors and are disrupting a $100 billion global market. We’re one of the fastest growing consumer brands in the country, and known as ‘the brand to catch Victoria’s Secret’.

Our culture is collaborative, fast-paced, and data-driven with a strong focus on designing beautiful products and creating a seamless user experience. Instead of using standard industry molds, we developed proprietary half-cup sizes based on real women’s measurements and created a Fit Finder® Quiz that removes the hassle in finding the best size. To date, over 9 million women have taken our easy-to-use Fit Finder® Quiz.

Five core values drive all of the work we do:
- Put customers first. Do things that make our customers happy.
- Adaptive. Defy standard conventions. Be nimble and embrace change.
- Curious. Strive to always learn and grow.
- Engaged. Be Present. Lift others up. Be your best self.
- Responsible. Gain others’ trust by being respectful, reliable, and accountable.

If you want to impact millions of people each and every day, and you share these values, we’d love to connect.

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

About ThirdLove

ThirdLove is a fast-growing intimates brand. Our mission is to help every woman find her perfect fit by combining the best design and technology.

Want to learn more about ThirdLove? Visit ThirdLove's website.