Growth Marketing Manager, SEM/Display
ThirdLove, San Francisco, California
Fast-growing intimates brand
- Design, manage and execute customer acquisition campaigns across paid search (Google, Bing, Yahoo), Pinterest and various display and content marketing channels
- Own growth and optimization of account, including granular keyword expansion, use of negative keywords, search query mining, quality score and targeting levers
- Create and implement on-going testing plans for ad copy, creative, landing pages etc to maximize media spend
- Perform in-depth data analysis to spot trends/shifts in the landscape and build actionable plans to improve performance and ROI
- Identify and test new display channels
- Collaborate with other marketing teams to create unified, cross-channel campaigns
- Relentlessly analyze and optimize online programs through A/B testing new audience segments, targeting strategies, and creatives.
- Provide ad hoc analysis as well as regular channel performance reports.
- Hire, manage, motivate, teach and develop a team of marketing associates
- 3-5 years experience managing paid search campaigns ideally at an agency or ecommerce brand
- Deep understanding of paid search bidding strategies and implementation.
- Proven analytical ability to digest data, build reports, and derive tactical and strategic insights.
- Familiarity with ad serving, tracking, and attribution technologies.
- Experience handling a large advertising budget and reporting on the effectiveness of spend.
- Exceptional attention to detail and excellent written and oral communication skills
- High proficiency in Excel
- Adwords certification a plus
- Comprehensive health benefits
- 401k plan
- Subsidized lunches
- Quarterly product allotment
- Wellness benefits including in-office massage visits
ThirdLove is a fast-growing intimates brand. Our mission is to help every woman find her perfect fit by combining the best design and technology.
Want to learn more about ThirdLove? Visit ThirdLove's website.
Jobs You May Like
Gateway to Greatness Apprenticeship
The Marketing Arm, Dallas
Field Marketing Manager, APAC
Datto, Sydney, AUS
Senior Web Developer
Wizeline, San Francisco, US
Senior SEO Consultant - Trust Agents
Dept, Trust Agents
Marketing Intern - Cleveland
Yelp, Cleveland, OH
Head of User Acquisition & Digital Performance Marketing
Ofo, Boston, MA