Senior Customer Marketing Manager

Thoughtexchange, Canada

See jobs at Thoughtexchange

Duration: Full-Time

We’re looking for a Sr. Customer Marketing Manager to join our growing Product Marketing team.
This role is responsible for building  and scaling the  Customer Marketing function. Responsibilities  will range from customer advocacy including councils, case studies, and advisory boards, to campaigns focused on expansion and adoption. This role will also play an integral role in the communication and content strategy for existing business spanning both enterprise and education segments of our business.


  • Nurture relationships and establish a community of customer advocates Develop a system to manage and maintain a healthy pipeline of customer referencesSource advocates for marketing/PR/demand gen, customer success, and customer marketing engagement initiatives including stories, case studies, and eventsWork closely with CSMs to identify customers experiencing big wins, and find ways to promote and share their achievements Plan, manage, and execute Customer Advisory Council Bring customer stories and successes to the forefront both internally, and externally 
  • Build strong communication programs and campaigns that increase net retention and create expansion opportunities Define and develop a customer communication strategy ensuring the ThoughtExchange value proposition is consistently communicated and delivered to existing customersWork with customer success, sales and marketing to identify cross-sell and upsell opportunities within the customer basePlan, execute, and analyze impact of marketing programs for our customer base through a variety of channels, including email, event webinars, and integrated campaigns Regularly review customer marketing initiatives, report successes and failures, and then recommend and implement iterative improvements (both strategic and tactical)
  • Create compelling and helpful customer content that drives adoption and engagement  Understand the needs of our customers and create content that’ll drive adoption and best practices with the product Find opportunities to spotlighting customers via in-person/virtual events, workshops, and awards
  • Support our Anti-Racism and Diversity, Equity and Inclusion (ADEI) mandate by (at a minimum) being aware of our ADEI commitment and initiatives and completing all required ADEI training.

What we think is true about you:

  • Minimum 7 years of work experience
  • Minimum 5 years experience with focus  in customer marketing or  product marketing
  • Experience in SaaS industry considered an asset
  • Experience implementing customer programs and communication strategies 
  • Experience with defining goals and aligning teams towards those goals
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. 

ThoughtExchange welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time to time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

About Us:
Mutual respect and reciprocation are the lifeblood of our company. And a working relationship isn’t just about what you can do for us - it’s also about who we are, and what we can do for you.
Who we are:
       Over 180 inspired people work at ThoughtExchange. Their collective experience, ranging from academia to nonprofit to “I’m a high-school dropout who loves Brené Brown’s work and really wants to make a difference”, make our company the very special place it is.
•     Our investors believe in us, too. We’ve previously closed over $18M of investment from some of Canada’s top angels, and we recently closed $34 million in Series B funding with a syndicate of incredible US and Canadian investors. To say that we are ready for take off is an understatement.
What we offer:
       Growth and opportunity. Sure, we offer perks such as training and professional development. But beyond that, you’ll find yourself surrounded by mentors from all walks of life, each with a unique set of skills and experience that brought them here.
       Community. We like getting to know one another both in and out of the workplace, whether it’s collaborating in our virtual company meetings, connecting over donut dates or getting together in our offices or on the road.
       Fulfillment. It’s hard to find yourself counting down the days until Friday when you can see and feel the impact what you’re doing makes on the world. Take a skim through our blog and see what we mean.
       Job satisfaction. We don’t mean to brag, but people love working here.
       Work and life. If we’re not able to take work out of our life when we need to, we’re not able to put our life into our work when we want to. With flexible working, an open annual vacation policy and remote work opportunities, make anywhere your office.
       Ownership. In addition to competitive pay and benefits, employees receive share options when joining the company. Additional options are awarded throughout your ThoughtExchange career based on ongoing contributions to the company.

About Thoughtexchange

Bring people together. Thoughtexchange is a new way to lead challenging conversations about things that matter. Thoughtexchange provides software and professional services to let you lead productive group conversations with 15 to 150,000 people. A balance of confidentiality, transparency and structure lets you ask powerful open-ended questions, hear from everyone and discover what is important to the group. Hundreds of thousands of people across North America have used Thoughtexchange to participate in challenging conversations about organizational improvements, facilities, ethics, communication and many other topics that affect large groups of people. Thoughtexchange uses patent pending data analysis to provide insights to decision leaders and participants so they can make informed decisions and take action. For more information on how to engage your community, visit https://thoughtexchange.com, email [email protected] or call 1-800-361-9027 Headquartered in Rossland, British Columbia, Thoughtexchange has a workforce of 100 and has raised $12M to date.


Want to learn more about Thoughtexchange? Visit Thoughtexchange's website.