External Communications Manager (Remote)

Top Hat, Canada

The all-in-one teaching platform for higher education

Duration: Contract

Do you have an eagerness to innovate, experiment, and explore? Are you looking to make an impact with a mission driven brand? Do you consider yourself clever, ambitious, and deeply curious about the newest ideas and trends in education and technology? Are you a highly motivated individual who thrives on teamwork and brand building? 

We are looking for an experienced and motivated individual to lead External Communications on a maternity leave contract and help shape the story of Top Hat now and into the future. If you think you're up for the challenge, we’d love to hear from you.

About this role:

  • You will be covering up to 12-month maternity leave.
  • You will train and provide strategic advice and direction to company executives and spokespeople for media interviews, presentations, events, and more.
  • You will work closely with our marketing team to identify, plan, and execute media relations, event and social media  tactics to support product launches.
  • You will collaborate closely with other marketing leaders to ensure our external communications  program complements and enhances all of our brand awareness and demand generation initiatives.
  • You will ensure the Top Hat narrative is communicated impactfully, effectively, and consistently to media, influencers, and industry analysts and leverage every opportunity to move the Top Hat brand forward.
  • Contribute to the planning and execution of our important Corporate Social Responsibility work.  
  • You will work closely with our customer marketing team, account management team, and our customers to ensure we have customer spokespeople on tap for media opportunities and events.
  • You will monitor and measure Top Hat’s presence in the media, and partner with the marketing team on social media management. 
  • You will provide support to all internal and external stakeholders to protect and further the Top Hat brand.

About you:

  • You have a passion for technology and how it can truly transform businesses today and a hunger to succeed and bring creativity to the job, every day.
  • You are interested in working for a mission driven brand who aims to provide a meaningful and equitable learning experience for all higher education learners. 
  • You have a strong strategic approach and the ability to take on complex communications initiatives.
  • You are focused on achieving results specific to external communications  as well as contributing to the overall success of the marketing team.
  • You can work with executives to build effective corporate, brand product messaging.
  • You are capable of securing high-level media coverage in the United States and Canada and have a comprehensive understanding of the tech, edtech and business media landscape, including: national magazines, national newspapers, broadcast, blogs, radio, trade magazines, webinars, podcasts, and more.
  • You excel in fast-paced, ever-changing environments.
Why team members love working at Top Hat :

*A noble mission that creates meaningful, fulfilling work
*A team that cares deeply for customers and for each other
*An Employee Stock Option Plan for all Top Hatters
*Professional learning and development for all role levels
*An awesome and welcoming Toronto HQ, and a growing sales hub in Austin, Texas
*Competitive health benefits that start on day one
*A management team focused on performance, growth, engagement and connection
*Our winning strategy and market potential
*We’re a company of invested owners - every Top Hatter receives stock options
*Innovative PTO policy with lots of time and space for self-care
*Passionate customers that believe in us—and what we do

About Top Hat

Our Mission We treat instructors like heroes, elevating their work inside and outside the classroom with compelling content and activities to engage their students. We believe collaboration with our coworkers and with frontline educators is the key to our success. We work hard, we work smart and we work without ego. And we know our aggressive growth will revolutionize the university experience.

Top Hat

Want to learn more about Top Hat? Visit Top Hat's website.