Senior Programmatic Strategist

Trainline, London

We make train travel easy

Trainline is an innovative, tech business with a mission to make travel as simple, seamless and affordable as possible. We’re proud to be Europe’s leading independent train and coach platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £2.7 billion in ticket sales annually, and over 80 million visits to our apps and websites each month.
Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.

About the Role:
This is an exciting opportunity to manage Trainline’s advertising program and create the longterm programmatic strategy while further building the team. You will have full ownership of management and optimisation of the current setup, delivering all advertiser campaigns on our internal ad network, driving PMP sales, and helping the commercial team deliver our ambitious goals.  

Key Responsibilities

Manage and optimise Ad server set up and auction marketplace: 40%
-        Ensure current setup for DFP, AdX, and other SSPs (OpenX, Rubicon, Index Exchange) are functioning optimally
-        Optimise server set up and ad placements on Trainline real estate to generate maximum value
- Create the programmatic strategy and further build the team
-        Work closely with Google and SSP account teams to maximise value generate through those ad networks
-        Work with DMP to provide better targeting for client campaigns

Sales & execution of PMP campaigns: 60%
-        Generate 5-10 PMP campaigns a month through partnerships with media agencies
-        Set up PMP campaigns across display and rich media; working closely with internal commercial team and liaising with clients to chase up creative, answer queries, offer technical support
-        Effectively optimise campaigns using 1st party and 3rd party data to deliver campaigns to spec
-        Manage available inventory by forecasting fill rates, pricing etc
-        Working alongside product and analytics team to implement tags at creative level, as well as any testing and troubleshooting they carry out.
-        Provide detailed client reporting on campaigns and analyse results for future learnings
-        Join commercial and sales teams on client meetings

About You
Skills and Experience:
-        Proven AdOps/Programmatic background working at a publisher or agency
-        Experience in setting up and managing large volume of client campaigns across web and mobile
-        Comfortable in working with existing agency partners and bringing on-board new agency clients for PMP and direct deals.
- Ideally, you will have a rolodex of agency partners you have worked with before.
-        Ability to use a high amount of 1st party and 3rd party data to optimise campaigns and advise clients
-        Experience with a variety of ad servers and SSPs, preferably DFP and/or Appnexus
-        Ability to work under own initiative, prioritising workloads and multi-tasking
-        Solid communicator, with the ability to communicate with various business groups, including clients, sales and creative teams

About Trainline

We are a one-stop shop for train travel. Every day, we bring together routes, fares and journey times from train companies in 24 countries so our customers can easily buy train tickets and save time, hassle or money. We help our customers stay one step ahead so they don’t have to, from helping them buy the best ticket for their journey to giving them live, personalised travel information on the go via our app.

Want to learn more about Trainline? Visit Trainline's website.