Senior Programmatic Display Executive
We make train travel easy
Trainline is an innovative, tech business with a mission to make travel as simple, seamless and affordable as possible. We’re proud to be Europe’s leading independent train and coach platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 36 countries in Europe and beyond. That’s more than £2.3 billion in ticket sales annually, and over 70 million visits to our apps and websites each month.
Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.
To achieve our ambitious plans, we’re looking for an ambitious Senior Programmatic Display Marketing Executive looking to join our fast-paced and innovative online performance marketing team.
The successful candidate will be responsible for driving new customers and transactions through a mix of optimised display channels and effective management of the different levers for volume and efficiencies. Collaboration is critical across the software development team (for tagging) the broader Online Marketing team and the data/CRM team (for feeds) as well as a number of external partners for delivery.
You are looking for the opportunity to use your analytical skills to make decisions which are based on data and thus drive greater autonomy in role.
A team player with excellent communication skills, you must be able to work cross-functionally, and possess strong influencing skills. You must be comfortable working autonomously in a fast-paced environment, dealing with complex legal issues. In addition, you’ll need to be commercially astute and demonstrate a strong understanding of business.
Managing Trainline’s programmatic Display campaigns
o Utilising display management tools such as DoubleClick Campaign Manager (DCM) and Bid Manager (DBM) to help drive KPIs
o Budget planning and performance monitoring
o Audience segmentation and targeting (both prospecting and retargeting)
o Campaign, creative and bidding optimisation
Testing and Analysis
o Constantly testing new strategies, creative, messaging and funnel tactics
o Troubleshooting delivery issues on all campaigns
o Using data to build recommendations for optimisation
o Prepare analyses to help provide insights to the wider team
o Help create forecasts for performance and budget
o Manage regular reports for both wider business and marketing-specific use
Knowledge & Experience
· Minimum 2:1 degree. Numerate/scientific subject preferred
· Experience using Display management platforms such as adservers and DSPs (with preference for Google stack)
· Proficiency with MS Office applications, with advanced MS Excel experience
· Ability to work with large data sets and interpret trends
· Understanding of analytics software (eg. GA) and tracking/attribution platforms
· Some experience with data querying/analysis tools (such as SQL, Hive, Python) desirable but not essential