- Building complex, high volume and dynamic marketing campaigns in Braze which utilises the coding language Liquid.
- Work closely with Data teams to use our customer model to trigger and personalise campaigns.
- Excellent stakeholder management and competent at translating stakeholders’ requirements into campaign process/system architecture.
- Continue to develop and discover new features/ improvements and new ideas to support the overall CRM strategy and being able to communicate this to campaign managers. Be a champion for our CRM tooling and showcase new features
- Understand and be interested to develop other areas of CRM and Marketing (Reporting/Analytics/Commercial) to become T-shaped in agile working environment
- Documentation detailing the implementation for key projects.
Knowledge & Experience
- Strong understanding of algorithms, data structures and how they can best used to power CRM campaigns.
- Good understanding of how APIs work. Experience in working with APIs using programming language to extract, manipulate and calculate data from APIs.
- Ideally good experience and working knowledge of Braze or experience with CRM solutions (Salesforce / Microsoft Dynamics)
- Practical experience working with SMS and Email deliverability would be desirable but not mandatory
- Knowledge of different web API implementations and their standards (SOAP, Rest API) is highly desirable but not essential.
- Experience with pre/post campaign reporting.
We are a one-stop shop for train travel. Every day, we bring together routes, fares and journey times from train companies in 24 countries so our customers can easily buy train tickets and save time, hassle or money. We help our customers stay one step ahead so they don’t have to, from helping them buy the best ticket for their journey to giving them live, personalised travel information on the go via our app.
Want to learn more about Trainline? Visit Trainline's website.
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