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Marketing Analytics Manager

Trainline, London

We make train travel easy

Duration: Full-Time


Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.
 
Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.
 

This is a cross-functional role which will support Product as well as Marketing teams in order to better understand and improve customer engagement with the Trainline products. The role is part of the wider Analytics team, which currently consists of 11 Analysts. The team is responsible for analysis of the UK as well global markets, across Web and App.
The successful candidate will look to help scaling and refining our customer engagement measurement capabilities, help setting and monitoring the right goals, and identifying and sizing testing opportunities. The candidate will also be monitoring operational KPIs which align with wider business goals.

Responsibilities

  • Being the primary reference point to carry out ad hoc analysis to support the Engagement team
  • Delivering analysis to business owners based on customer behavior and interaction through qualitative and quantitative analysis on both app and web
  • Managing Experimentation analytics (AB/multivariate)
  • Ensuring measurement results are translated into real business impact
  • Delivering clear hypothesis’s based on learnings from experimentation
  • Creating performance dashboards and reporting functionality on customer behavior
  • Constantly develop your own professional knowledge and awareness of customer behavior
  • Use data to identify areas of opportunity to drive better customer engagement and customer lifetime value
  • Supporting budgeting, goal setting and monitoring across key customer engagement metrics, modelling the business impact of proposed changes

Knowledge & Experience

  • At least 3 years of analytical experience; at least 2 years in ecommerce or marketing evaluation
  • Experience in Customer analytics applied to a commercial environment is a strong plus
  • Strong working knowledge & experience with relational databases (e.g. SQL) to query frontend analytics solutions, e.g. Google Analytics or Adobe Omniture
  • Extensive and proven experience using SQL to extract insight and recommendations from data
  • Strong data visualisation skills using tools like Tableau, Spotfire, Power BI etc
  • Experience of Product engagement evaluation and measurement of success/ROI. For example, running ecommerce ABn testing to evaluate product effectiveness or using front end data to quantify the effectiveness of new features and how it changes user engagement
  • Navigating imperfect data sets and complexity/ambiguity of analysis to derive clear insights and actionable results
We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.

About Trainline

We are a one-stop shop for train travel. Every day, we bring together routes, fares and journey times from train companies in 24 countries so our customers can easily buy train tickets and save time, hassle or money. We help our customers stay one step ahead so they don’t have to, from helping them buy the best ticket for their journey to giving them live, personalised travel information on the go via our app.

Want to learn more about Trainline? Visit Trainline's website.