SME - Industry Principal - Retail

Treasure Data, Mountain View, CA

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Industry Principal - Retail

As Industry Principal - Retail, you will be the expert lead for our vertical go to market to this Industry. You will focus primarily on active sales cycles, from prospecting to POC stages, helping our sales teams as the industry expert in sales meetings, creating industry and persona specific collaterals, establishing and sharing best practices and training our sales teams on industry specific selling. You will also create content for top of funnel industry marketing activities, and nurturing efforts.  

Responsibilities - Industry Principal - Retail:

-Build our expertise on the industry, including top use cases for a Customer Data Platform (CDP), groups and personas involved in the purchase cycles for a CDP, etc
-Tailor our collateral to create differentiated messaging and positioning to target these companies and personas in this industry effectively, across the buyer journeys
-Create sales collateral and collaborate with our enablement team to train sales teams and partners
-Participate in sales calls to provide industry expertise, and share best practices across active accounts  
-Collaborate with the marketing team to guide content creation across brand awareness, demand gen and nurturing for the industry  


-5+ years of sales experience, meeting all the following criteria: 
-Martech/adtech software, marketing buyer personas
-Significant experience selling to customers in the Retail industry; preferably part of practice selling exclusively to the Retail industry Enterprise customers (global 2000)
-Deep understanding of the Retail industry 
-Deep understanding of marketing buyer personas 
-Ability to take a complex message and simplifying it 
-A can-do attitude and a passion for technology and innovation 
-Excellent communication and interpersonal skills, and ability to work cross-functionally to execute initiatives  

About Treasure Data

Treasure Data’s mission is to bring all customer data together for a single, actionable view of the customer. We’re here to help harness and analyze the information needed to create a data-driven enterprise. Our enterprise Customer Data Platform (CDP) helps you harness and analyze the information you need to create a data-driven enterprise. We bring all your customer data together for a single, actionable view of your customer. Only Treasure Data can handle the scale, security, and complexity required by a global enterprise in a way that empowers business decision-makers to deliver a superior customer experience and creates a unique competitive advantage. We empower you to better know your customers, engage in meaningful ways along the entire customer journey, measure your success and grow your business. Founded in 2011 in Mountain View, California, with offices in Japan and Korea, Treasure Data is backed by Sierra Ventures, Scale Venture Partners, IT-Farm, SBI, INCJ, Bill Tai, and Jerry Yang’s AME Cloud Ventures, among others.

Treasure Data

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