SEM Analyst

TripAdvisor, Needham, MA

Know better. Book better. Go better.

TripAdvisor is the world’s most visited travel website and a leader in user-generated content. Every month, more than 60 Million people from around the world come to TripAdvisor to plan their trip and share their travel experiences with others. With offices in six countries, over 30% growth last year, and more than 3,000 employees, few companies can rival.

TripAdvisor is looking for an exceptional and ambitious marketing professional to join as the newest addition to the Flights team to lead our SEM efforts for the Flights segment and SeatGuru. This is an amazing opportunity to make a difference to the entrepreneurial Flights team, which is looking to grow at successful start-up speeds. We take a data driven approach to develop roadmaps and exceed goals. You will be expected to draw actionable conclusions from internal and external sources that can be measured and reported on. You will uncover growth opportunities, test and implement items from the roadmap, and work cross functionally as required to execute your findings and recommendations.

What you’ll do:

  • Manage large multi-national search marketing campaigns
  • Identifying SEM growth opportunities
  • Analyze data and identify actionable insights
  • Work collaboratively with data scientists and engineers to improve tools and processes
  • Stay abreast of the latest developments in SEM across all Search Engines
  • Design and analyze robust tests
  • Write compelling ads to attract traffic
  • Work closely with search engine representatives
  • Formulate and adhere to SEM best practice

What we seek:

  • Subject-matter expertise in Search Engine Marketing platforms. Including Google AdWords, Bing Ads & Gemini US
  • Ability to work in a highly iterative, fast paced environment
  • Excellent data analysis skills\A problem-solver, able to analyze large amounts of data and produce actionable insight
  • Results-driven. Be able to work to, and be motivated by, revenue targets
  • Highly organized and a self-starter
  • Strong communication skills, both verbally and in the presentation of data
  • High level of proficiency in Microsoft Excel
  • Exposure to SQL or a programming language a plus
  • Second language would be a bonus


About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from millions of travelers, with 500 million reviews and opinions covering 7 million accommodations, restaurants and attractions, and a wide variety of travel choices and planning features — checking more than 200 websites to help travelers find and book today's lowest hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 390 million average unique monthly visitors** in 49 markets worldwide. TripAdvisor: Know better. Book better. Go better.

Want to learn more about TripAdvisor? Visit TripAdvisor's website.