Search Marketing Analyst

TripAdvisor, London, United Kingdom

Know better. Book better. Go better.

Search Marketing Analyst

Viator, A TripAdvisor Company is looking to hire a Search Marketing Analyst to join the team in their London, UK office. You will be responsible for driving profitable growth in the paid search channel.  You’ll play a key role in performance analysis and implementing strategies for the paid search channel. Your contributions will help the Viator team exceed aggressive traffic and ROAS goals for the Paid Search Channel.

Viator takes a data driven approach to develop roadmaps and exceed goals. You will be expected to draw actionable conclusions from internal and external sources that can be measured and reported on. You will uncover growth opportunities, test and implement items from the roadmap, and work cross functionally as required to execute your findings and recommendations.

    •  Manage large multi-national search marketing campaigns
    •  Identifying SEM growth opportunities
    •  Analyse data and identify actionable insights
    •  Work collaboratively with data scientists and engineers to improve tools and processes
    •  Stay abreast of the latest developments in SEM across all Search Engines
    •  Design and analyse robust tests
    •  Write compelling adverts to attract traffic
    •  Work closely with search engine representatives
    •  Formulate and adhere to SEM best practices

  • Subject-matter expertise in Search Engine Marketing platforms. Including Google AdWords, Bing Ads & Gemini US
    • Ability to work in a highly iterative, fast paced environment
    • Excellent data analysis skills
    • A problem-solver, able to analyse large amounts of data and produce actionable insight
    • Results-driven. Be able to work to, and be motivated by, revenue targets
    • Highly organised and a self-starter
    • Strong communication skills, both verbally and in the presentation of data
    • High level of proficiency in Microsoft Excel
    • Exposure to SQL or a programming language a plus
    • Second language would be a bonus


About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from millions of travelers, with 500 million reviews and opinions covering 7 million accommodations, restaurants and attractions, and a wide variety of travel choices and planning features — checking more than 200 websites to help travelers find and book today's lowest hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 390 million average unique monthly visitors** in 49 markets worldwide. TripAdvisor: Know better. Book better. Go better.

Want to learn more about TripAdvisor? Visit http://www.tripadvisor.com