Senior Product Marketing Manager (Viator)

TripAdvisor, New York, NY

Know better. Book better. Go better.

What you’ll do:

In this strategic and highly impactful role, you will build and own the product marketing strategy for the Viator website and app, focusing on engaging, converting, and delighting travelers looking for things to do. You will serve as the go-to-market lead and voice of the traveler, providing essential feedback loops that will influence the product strategy and roadmap, as well as marketing communications. 

Your job is to know the market, know the user, and effectively communicate how and why Viator is the go-to marketplace for finding and booking experiences. 


As a Senior Manager, Product Marketing you will:

  • Develop an understanding of the market, from user needs to competitive landscape, and effectively collaborate with the cross-functional team to build the best UX and market the Viator product experience to travelers.
  • Drive go-to-market strategy, including messaging and positioning, for new and existing features and programs of the Viator website and app. 
  • Champion a culture of data-led, insights-driven R&D that will ultimately impact customer acquisition, conversion, and repeat business.
  • Partner with the customer support team by equipping them with knowledge, messaging, and collateral to increase NPS and loyalty among customers. 
  • Drive the development of positioning, messaging and value propositions to impact user activation and engagement.
  • Partner with a high-performing Product Management team to distill technical product features into crisp value propositions for Viator’s customer segments.
  • Constantly analyze internal and external data to form customer insights that uncover opportunities to create a highly differentiated product offering and innovate in new markets.


  • 7+ years in product, product marketing and/or marketing, 
  • At least 5 years in B2C product marketing, preferably including experience with online/e-commerce marketplaces. 
  • Proven success translating technical products into compelling value propositions and marketing messages.
  • Experience launching go-to-market strategies and products for consumer-facing products
  • Track record of translating customer needs into product ideas that result in innovative product solutions that are adopted by target audiences.


You are:

  • Customer oriented. You are a traveler and/or lover of travel who understands the unique challenges and opportunities that come with planning and booking things to do.
  • Analytical and data-driven. You rigorously question and test your own and others’ assumptions, supported by data.
  • An excellent communicator - both verbally, visually, and in writing. 
  • A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions.
  • Able to influence those around you. You use data to support your intuition and decisions, and have the confidence to push through initiatives you believe in. 
  • Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment.
  • A great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth opportunities from others.
  • Interested in joining a high-performing team with a supportive and inclusive culture.

You will:

  • Be working with the Director of Product Marketing & Social Media to establish the Product Marketing function, defining and implementing new procedures and processes across the business.  
  • Be working with people from a variety of backgrounds and cultures.




About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from millions of travelers, with 500 million reviews and opinions covering 7 million accommodations, restaurants and attractions, and a wide variety of travel choices and planning features — checking more than 200 websites to help travelers find and book today's lowest hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 390 million average unique monthly visitors** in 49 markets worldwide. TripAdvisor: Know better. Book better. Go better.

Want to learn more about TripAdvisor? Visit TripAdvisor's website.