Uncubed
           

CRM Lead

Trussle, London

Mortgages without the hassle Quick, honest and fee-free


About Trussle

Owning your own home should be one of the most exciting times of your life. But for too long it’s been overshadowed by the daunting process of getting a mortgage. We’re working to change that. At Trussle we’re using data, design, and technology to solve the mortgage problem once and for all.
Having raised investment of £19.3M from leading investors including Goldman Sachs Principal Strategic Investments, launched key partnerships with players such as uSwitch and Zoopla, and becoming the highest-rated online mortgage broker on Trustpilot, we’re well placed to continue our rapid growth.
At Trussle, we’re not just building the best online mortgage experience for home owners. We’re also building a second home for our employees, with the necessary support to help them get out just as much as they put in. We’re very aware that our team spends the majority of their waking hours at our office. So we invest in every one of them - from providing regular lunches, socials, and meditations sessions, to offering a week’s paid Learning & Development budget so they can learn outside the office too. We may be a tech company, but we believe it’s our people that make Trussle our second home.

About the Acquisition team

The Acquisition team’s goal is to attract an ever-growing number of visitors to our website and optimise the signup journey. This includes partnerships with the likes of  Zoopla and Noddle, as well as through offline and online acquisition channels.
You might have seen some of our ads on TV, or during your bus or tube commute. You might have spotted one of the 1,000 pieces of press coverage we earned last year. Or you might have received one of our leaflets through your door telling you how much you could save by remortgaging!


Responsibilities

  • Create, develop and execute the CRM strategy
  • Create a positive and memorable relationship with funnel abandoners and existing customer base by developing highly personalised messaging.
  • Analyse the visitor to mortgage completion funnel, find major drop off points and put together a nurture plan to convert abandoners via email, push notifications, SMS, etc.
  • Support the Display and Programmatic strategy with a solid nurture program over multiple touchpoints.
  • Evaluate and potentially recommend a CRM software for Trussle
  • Create personalised segments based on data-led demographics.
  • Manages and owns the email schedule and execution for all email types.
  • Identify optimum send times for all communications.
  • Work closely with copywriters and designers to deliver strong messaging for each segment we are targeting.
  • Work closely with the data lead to understand sources of data feeding into the data warehouse.
  • Work closely with the Retention team to ensure existing customers are nurtured and re-engaged.

Requirements

  • 5 years + experience in CRM roles
  • Strong cross-functional collaboration skills required to work across customer success, acquisition and sales.
  • Expert in marketing automation platforms across both email and mobile.
  • Highly analytical capabilities required.
  • Keep abreast of industry developments, bringing any opportunities back to the business to increase email performance.
  • Experience with online qualitative research an advantage.
  • Copywriting experience an advantage.
Benefits
(i) Professional development – budget plus time (5 days!) to spend on whatever helps you improve and deliver outcomes.
(ii) Workplace pension - we're set up with Aviva to make sure we're contributing to help you save for retirement.
(iii) Mental health - meditation classes and Sanctus mental health coaching.
(iv) Season ticket loans - to help you secure any discount available on a 12 month ticket.
(v) Holiday – 25 days a year + an extra day for your birthday.
(vi) Socials, food & drink -  Free breakfast, fruit, tea and coffee, beer and wine on Friday, team lunches every other week. We also host plenty of socials.

Equal Opportunity
The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Trussle are made up of an incredible range of talented people. Trussle is proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

About Trussle

Trussle is the new hassle-free way to get a mortgage. We help first-time buyers and existing homeowners save time and money securing a great-value mortgage online. It’s been estimated that one in two mortgage holders in the UK are losing £4,000 each year by not switching to better deals; that’s a £29bn headache for the country’s homeowners, and a headache that our founder Ishaan experienced first-hand. That’s why our service doesn’t end once we’ve secured you a great-value mortgage; we continue to monitor the market for the lifetime of your mortgage and help you switch to a better deal later on. That way, you’ll never pay more than you should. Trussle launched in December 2015 as the UK’s first online mortgage adviser, after months of customer development, user testing, and cutting through red tape. We’re backed by some of Europe's leading technology investors including Orange Growth Capital, LocalGlobe, Ed Wray (founder of Betfair), Ian Hogarth (founder of Songkick), Seedcamp, and Zoopla Property Group. Trussle is FCA registered. See how much you could save at https://www.trussle.com Your home may be repossessed if you do not keep up repayments on your mortgage.

Trussle

Want to learn more about Trussle? Visit Trussle's website.