Strategic Partner Manager - Japan Publishers & Developers

Twitch, Tokyo, Japan

Video platform and community for gamers

The Strategic Partner Manager for Publishers and Developers, Japan is the conduit for all game companies needs to the internal teams at Twitch. You will nurture relationships with top gaming companies and help coordinate projects across internal teams. You will also educate game companies on all Twitch products and services and be their voice within our company.

This role’s primary responsibility will be to lead the game companies to adopting Twitch’s content, marketing, esports and technical products. You will help internal teams achieve their product penetration goals as it relates to your game company partners. You will also nurture relationships with top game developers and help coordinate projects across internal teams.

The Strategic Partner Management (SPM) is a part of the Business Development team and works cross-functionally with the Twitch Marketing, Sales, Business Operations, Esports, Content Strategy, Partnerships and Developer Success teams.


  • Fully understand the partner’s objectives, effectively communicate them internally, and formulate strategies to help Twitch meet these goals
  • Ensure understanding of all Twitch Business Units’ products and develop go-to market strategies to implement those products with partners
  • Work closely with the Twitch technical product teams to ensure that game companies understand and integrate Twitch’s portfolio of technical products and capabilities
  • Work alongside the Partnerships/Community team to educate game companies about the importance of Twitch broadcasters and community development for their games
  • Create and mediate co-marketing opportunities for the Marketing team as it pertains to content partnerships, event activations and product marketing with game companies
  • Maintain a high-level of games industry expertise, from evaluating the trends of top new games to fully understanding how a content program is developed
  • Travel regularly to games industry events to stay current on trends and new innovations
  • Work with an internal CRM to manage partner initiatives and track status


  • At least 2-5 years of account management, business development, developer relations and/or other relevant client relations experience
  • Must be bilingual in Japanese and English
  • Strong analytical skills and experience with data-driven decision making
  • Deep knowledge of game developers and the  games industry
  • A base understanding of what APIs, SDKs and technical products can do
  • Strong knowledge of Twitch platform as a viewer and broadcaster
  • Excellent verbal, written, and relationship management skills
  • Experience working with multiple stakeholders, both internal and external
  • Exceptional ability to project manage and/or prior CRM experience

Bonus Points

  • Existing professional relationships with game publishers/developers and/or ecosystem developers
  • Previous employment at a game publisher/developer or ecosystem developer
  • Experience with public speaking and comfort interacting with C-level executives Excellent presentation skills and proficiency with CRM, Excel, PowerPoint, Keynote or similar programs
  • Proficiency with Twitter, Facebook, and Reddit
  • A strong educational background
  • Travel required for conferences, tournaments and tradeshows (weekends will be required)
About Twitch

Twitch (an Amazon.com subsidiary) is the world’s leading video platform and community for gamers, with more than 100 million visitors per month. We connect gamers from around the world by allowing them to broadcast, watch, and chat with each other. Twitch’s live and on-demand video platform forms the backbone of a distribution network for video game broadcasters including pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in gaming culture, turning gameplay into an immersive video experience. Learn more at: http://twitch.tv

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


About Twitch

Twitch is the world’s leading video platform and community for gamers. More than 100 million gamers gather every month to broadcast, watch and chat about gaming. Twitch’s video platform is the backbone of live and on-demand distribution for leading video game broadcasters including casual gamers, pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in the gaming community, working to create a participatory experience that transcends gameplay.

Want to learn more about Twitch? Visit https://www.twitch.tv/