Senior Data Analyst - Growth Marketing

Twitch, San Francisco, CA

Video platform and community for gamers

Data is central to Twitch’s decision-making process, and analysts are a critical component to evangelize data-driven decision making in all of our operations. As an analyst at Twitch, you will be in on the ground floor with your team, shaping the way performance is measured, defining what questions should be asked, and scaling analytics methods and tools to support our growing business, leading the way for high quality, high velocity decisions for your team.

For this role, we're looking for an experienced data analyst who will partner with our Marketing and Product teams to drive Growth efforts. The Growth Marketing team is responsible for driving our digital media and lifecycle investments to optimize reach, engagement and viewer acquisition for Twitch globally. You will be a key partner responsible for providing in-depth analysis of these efforts and provide guidance on investment opportunities.


  • Perform deep analysis of marketing spend across various channels to learn and identify the most effective strategies.
  •  Partner with engineering to build the foundation and technical framework to maximize efficacy of paid media by solidifying tracking infrastructure, automation, and audience management.
  •  Establish the analytical framework for your team and build robust reporting to track spend, performance and impact in a scalable way.
  •  Be the point of contact for your team’s data needs: manage communications with your stakeholders and other internal teams, and collaborate with others to influence the direction of data analysis, tools, and platforms.
  •  Efficiently prioritize and execute what’s important: prioritize for both speed and impact, and aggressively optimize for return by focusing on work output that scales well and is reusable. 
  •  Be an effective mentor for both your team and the company through your deep domain and process expertise, and your broad understanding of our data structure  and stores, increasing the data literacy of your team.
  •  Maintain a culture of high quality output and exceptional customer service:  effectively communicate at all levels, ensure that work gets done well and on time, respond effectively to unexpected obstacles and reallocate resources as necessary.


  • 3+ years of domain experience with user acquisition marketing, preferably in the consumer internet space or in a high-velocity, high-growth product or business unit. 
  • Expert SQL skills. Your ability to tap into our data pipeline will be key to your success.
  • Proven track record of using data to generate insight and drive business results.
  • Fluency in data analysis and communication around data, including time series analysis, experimentation, data visualization, and defining KPI strategy for your business.
  • Strong written and verbal communication skills.

Bonus Points

  • Experience directly managing a team of analysts.
  • Technical background with some programming experience.
  • Statistics and hypotheses testing experience or knowledge is always a plus.
  • You know a lot about online communities, games, and Twitch.


  • Full benefits, including medical, dental, vision and life 
  • 401(k) savings plan with a company match
  • Catered daily lunch and dinners (and hearty breakfasts three times a week)
  • Unlimited snacks and drinks
  • Monthly in-office massages
  • Corporate gym membership
  • Commuter benefits
  • Flexible time off policy
  • Weekly happy hours and opportunity to attend one gaming event or tournament
  • Top of the line technology to help you build your own workspace
Twitch is the world’s leading video platform and community for gamers, with more than 100 million visitors per month. We connect gamers from around the world by allowing them to broadcast, watch, and chat with each other. Twitch’s live and on-demand video platform forms the backbone of a distribution network for video game broadcasters including pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in gaming culture, turning gameplay into an immersive video experience. Learn more at: http://twitch.tv

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


About Twitch

Twitch is the world’s leading video platform and community for gamers. More than 100 million gamers gather every month to broadcast, watch and chat about gaming. Twitch’s video platform is the backbone of live and on-demand distribution for leading video game broadcasters including casual gamers, pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in the gaming community, working to create a participatory experience that transcends gameplay.

Want to learn more about Twitch? Visit Twitch's website.