Director, Growth Marketing

Twitch, San Francisco, CA

Video platform and community for gamers

As Director of Growth Marketing, you will lead Growth strategy and execution focused on impacting Twitch’s brand perception, user acquisition, engagement, and retention efforts globally. You will work cross functionally with leads from Product, Engineering, Analytics, Brand, and Product Marketing.  Success in this role means maximizing the value of our digital media investments to optimize reach, engagement and user acquisition for Twitch globally. This role sits within the Growth Marketing organization at Twitch.


  • Design and manage desktop and mobile user acquisition strategy and execution
  • Perform deep analysis of marketing spend across various channels to learn and identify the most effective strategies
  • Weigh in on advertising creative based on test data, market data, and user insights
  • Partner with Product Teams to develop growth products and programs leveraging, owned, paid, and earned traffic
  • Partner with engineering to build the foundation and technical framework to maximize efficacy of paid media by solidifying tracking infrastructure, automation, and audience management
  • Partner with Data Science to build robust reporting to track spend, performance and impact in a scalable way.


  • In-depth knowledge of display media channels, with a proven track record in programmatic buying, DSP partners, behavioral/audience targeting and paid social for top of funnel and performance goals
  • Relevant work experience with user acquisition marketing or similar fields (preferably in the consumer internet space)
  • Deep understanding of market trends and fluency with measurement metrics and analytics for both brand awareness via online action proxies and ROI targets
  • Hands on experience in managing digital media platforms and partners across multiple geographies and evaluating strategic and global media relationships
  • Ability to lead, influence and work across organizational boundaries with a track record of building excellent relationships with a broad range of peers and executives
  • Data-driven -  Effective at working with large data sets to conduct analyses that measure channel success (cohort analysis, LTV)
  • Strong project management and strategic partnership skills to drive marketing campaigns with external partners
  • Experienced manager able to hire and develop a marketing and acquisitions team
  • Minimum bachelor’s degree in a quantitative/technical discipline (Statistics, Finance, Economics, CS, Engineering, etc.)
  • MBA preferred

Bonus Points

  • Love of gaming


  • Full benefits, including medical, dental, vision and life 
  • 401(k) savings plan with a company match
  • Catered daily lunch and dinners (and hearty breakfasts three times a week)
  • Unlimited snacks and drinks
  • Monthly in-office massages
  • Corporate gym membership
  • Commuter benefits
  • Flexible time off policy
  • Weekly happy hours and opportunity to attend one gaming event or tournament
  • Top of the line technology to help you build your own workspace
About Twitch

Twitch is the world’s leading video platform and community for gamers, with more than 100 million visitors per month. We connect gamers from around the world by allowing them to broadcast, watch, and chat with each other. Twitch’s live and on-demand video platform forms the backbone of a distribution network for video game broadcasters including pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in gaming culture, turning gameplay into an immersive video experience. Learn more at http://twitch.tv.

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


About Twitch

Twitch is the world’s leading video platform and community for gamers. More than 100 million gamers gather every month to broadcast, watch and chat about gaming. Twitch’s video platform is the backbone of live and on-demand distribution for leading video game broadcasters including casual gamers, pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in the gaming community, working to create a participatory experience that transcends gameplay.

Want to learn more about Twitch? Visit Twitch's website.