Copy Manager

Udemy, San Francisco, California

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About the role:
As a Copy Manager on the Creative team, you will act as both an individual contributor and a manager for the other copywriters on your team. You’ll ensure that the output of the team is on brand, follows voice and tone guidelines, and exceeds expectations, all while following digital best practices and achieving creative excellence. You will work with your team of copywriters to make sure that the quality and quantity of output is meeting set goals and objectives. Additionally, you will develop impactful, captivating copy across email, digital and print media that connects with students and instructors and inspires them to take action.


Here's what you'll be doing:

  • Manage the copywriting team
  • Monitor quality and output of team to ensure goals and objects are being met
  • Develop overall best practices and copy guidelines based on qualitative research and copy testing results
  • Provide the overall creative copy strategy for messaging frameworks specific to our key user segments and new and existing channels 
  • Manage your team of copywriters to help them overcome roadblocks, set personal OKRs and goals, and make the next steps in their career 
  • Developing a deep understanding of the needs, motivations and aspirations of our students and instructors and communicate that to the copywriting team 
  • Collaborate with various Marketing teams to take customer needs, challenges, and pain points - and turn that into persuasive copy and content for various marketing channels
  • Produce error-free copy that adheres to the company’s style guidelines while also acting as an editor for your fellow copywriters 
  • Simultaneously manage multiple projects with short deadlines
  • Propose copy concepts and present underlying strategic thinking to business leaders
  • Collaborate with design partner to come up with cohesive compelling ideas that speak to brief and customer needs 

Channels of focus may include the following:

  • Paid search
  • Email marketing
  • Onsite advertising
  • Digital advertising (Facebook, Instagram, Google Display Networks)
  • Video scripting
  • Lifecycle marketing
  • Student stories
  • Instructor stories
  • Organic social

We’re excited because you have:

  • 8-10 years of experience  of experience in digital marketing, including experience managing campaign and brand work
  • Managed a team of copywriters, inspiring and mentoring along the way
  • A strategic perspective on all copy
  • Have worked on global brands
  • Experience realising brand strategy into compelling creative and messaging constructs
  • Can tell a compelling brand story
  • Work well with ambiguity and forge strong relationships with key stakeholders
  • Bring vitality and fun into the workplace
About Udemy
We believe anyone can build the life they imagine through online learning. Today, more than 50 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.

Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).

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About Udemy

Enriching lives Udemy is a global marketplace for learning and teaching online where students are mastering new skills and achieving their goals by learning from an extensive library of over 55,000 courses taught by expert instructors.

Want to learn more about Udemy? Visit Udemy's website.