As a member of Udemy’s marketing team, you’ll be at the forefront of Udemy’s users in Latin America, contributing to Udemy’s mission of improving lives through learning by reaching and inspiring potential new students to learn through our platform. You will be part of the day-to-day management of our media planning efforts, working on marketing campaigns, creatives, performance tracking and reporting, with a strong collaboration with our cross-functional team in San Francisco. You will have the opportunity to work directly with marketing leadership, as well as cross-functional partners, to help grow and expand our student base globally.
You are passionate about marketing and performance. You are a creative thinker, capable of putting yourself in the mindset of the customer, and developing messaging strategies to reach them. You are organized and comfortable managing deliverables for multiple projects at a time, align strategies with the global team and represent Latin America on global projects. The ideal candidate will have a solid experience with TV media planning, brand positioning, digital channels performance and creatives.
Here's what you'll be doing:
Oversee day to day media planning process
Lead local marketing agencies relationship
Assess marketing opportunities and recommend marketing programs that align with marketing strategy and objectives
Understand and evaluate existing marketing programs with data analytics across consumer marketing and recommend improvements
Develop scalable channel marketing programs that support brand awareness, sales/revenue growth and ROI
Work closely with different teams across marketing, product and engineering to generate product and channel insights and execute marketing tactics
Present findings and insights clearly and concisely to the marketing team and senior management when necessary
Lead complex global and local projects cross-functionally
We’re excited about you because you have:
Fluency in English, Portuguese and Spanish
5-10 years B2C experience in integrated marketing roles, which include responsibilities for TV media planning & building consumer brands
Desirable experience with TV, digital/brand marketing, creative development, channel optimization, or demand generation
Experience in matrix global organizations that includes direct or indirect reporting to HQ
An innately analytical mindset that can surface actionable data
Strong problem solving and project management skills
The ability to work and lead complex projects cross-functionally
Ability to work in a fast paced, matrix, team environment
Experience with Marketing in Latin American region
Passion for technology and online education
High energy and positive attitude
We believe anyone can build the life they imagine through online learning. Today, more than 35 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
Udemy is a global marketplace for learning and teaching online where students are mastering new skills and achieving their goals by learning from an extensive library of over 55,000 courses taught by expert instructors.