Senior Manager, Product-Led Growth Marketing - Udemy Business

Udemy, Denver, Colorado

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Duration: Full-Time

About Udemy Business

The Udemy Business Marketing team is responsible for finding, growing, and engaging organizations of all sizes that are in need of a modern, fresh, and engaging learning platform. We own the narrative, messaging, and positioning for Udemy Business and drive strategic direction for the business. We believe in smart marketing that is clear, compelling, and based on data. 

The problems we're solving are big: the rapidly changing business landscape is forcing people to refresh their skills more frequently. Employees today seek and expect ongoing learning and development from their employer. Fueled by Udemy's unique and powerful content marketplace we are able to deliver on-demand and relevant learning content to organizations to close the skills gap. 

We're growing our team rapidly and building out a best-in-class B2B marketing team.

About the Role

We’re looking for an innovative, collaborative leader to drive product-led growth for our Udemy Business team. As the Sr. Manager of Growth Marketing, you’ll lead, develop and scale our product-led strategy for lead generation, acquisition and upsell from our consumer business to our B2B business. You’ll also focus on driving upgrades from our self-service B2B products to our broader enterprise solutions.  This person will be a leader on our UB Marketing team and have significant experience building revenue-focused programs and strategy and influencing others. We've experienced tremendous growth over the last few years and this role is critical to ensuring we continue to rapidly scale the business.

This role reports to our VP of Marketing for Udemy Business and will be based in our Denver office.

Here's What You'll Be Doing:

  • Drive one of our key B2B demand generation strategies, to develop and execute a growth marketing plan that creates revenue via Udemy’s consumer user base and products.
  • Plan, execute, and measure product-led marketing programs that drive upsell/upgrade leads, opportunities, and pipeline for our B2B Sales teams.
  • Partner closely with our Product, Engineering, and Design teams to identify and execute experiments on our consumer marketplace and within our products, to improve and create new conversion paths that drive leads to our B2B Sales teams.
  • Create marketing programs via email, in-app messaging, and chat, to drive upsell from consumer products to our B2B product lines.
  • Manage marketing for our self-service B2B product, collaborating with Marketing to drive signups and trials, and with Product teams to drive engagement and renewals within the product.
  • Design all programs and experiments with data-driven hypotheses, prioritizing best opportunities to increase revenue and identify new sources of pipeline.
  • Monitor and optimize ongoing experiments, programs, and pipeline funnel performance, collaborating with our Analytics and Data Science teams.
  • Be accountable for key performance indicators that show impact of your experiments and programs

We’re Excited About You Because You Have:

  • 7-10 years of Marketing experience in a B2B SaaS environment.
  • 3+ years of growth marketing or product-led growth experience, specifically in a freemium or consumer to paid model.
  • 3-5 years of leadership experience, hiring and developing high-performance teams.  Ability to plan and execute details of your own projects and programs, and manage one team member (initially). 
  • A track record of rapidly scaling strategies and experiments that drive revenue in a fast-growing organization.
  • Experience collaborating with Product and Engineering teams, to identify areas of optimization, experiments, and optimization of B2B lead acquisition.
  • Understanding of B2B marketing automation and measurement systems.  Familiar with Salesforce, Marketo, and the marketing and sales funnel.  
  • Strong interpersonal skills and the ability to influence and motivate people at all levels across a broad variety of job functions, building highly collaborative cross-functional relationships.
  • Confidence to work within a dynamic environment when priorities and tactics change rapidly and you’re able to adapt quickly.
  • The ability to manage multiple projects simultaneously with competing priorities and deadlines  - aligning stakeholders and production teams, minding details, organizing materials, and leading and aligning team members.
  • A performance-oriented and data-driven mindset. Strong analytical skills, the ability to review and analyze business performance metrics, KPIs, and the ability to pivot when the data tells you to
Salary range $130,000 - $170,000 Equity + Benefits (See Below)
Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired into our offices in Colorado.

Udemy Benefits:
- Eligibility: Regular, full-time employees are eligible for Udemy’s benefit programs.
- Health Plans: Medical, dental, and vision coverage (100% coverage for employee-only).
- HSA/FSA/Commuter: Pre-tax savings/spending plans available; generous HSA employer contributions for those enrolled in the HDHP medical plan.
- Life/Disability: Employer-paid life insurance (supplemental available), in addition to short-term and long-term disability.
- Retirement: Access to 401(k) with annual employer contribution.
- Wellbeing: Corporate memberships for meditation and mindfulness, therapy and coaching, financial planning, primary care, telehealth, health advocacy, parent/newborn support, and employee discounts.
- Education: Free access to the entire course library on the Udemy and Udemy for Business platforms; annual stipend for external learning beginning at six months of employment.
- Charitable Matching Program: Employer match of monetary contributions to eligible nonprofits and charities that carry a 501(c)(3) tax status.
- Vacation: 15 days per year of Paid Time Off for hourly; flexible Discretionary Time Off for salaried.
- Parental Leave: 8 weeks of leave at 100% pay for parents who take time off from work following the date of birth, adoption, or foster placement beginning at six months of employment; this amount is in addition to pregnancy-disability benefits at 100% pay, if applicable.
- Holidays: 10 paid holidays throughout the year; during COVID-19, Udemy also provides roughly one “Wellness Day” per month while working from home.

About Udemy
We believe anyone can build the life they imagine through online learning. Today, millions of students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity,passion, and teamwork. We also celebrate our milestones and support each other every day.

Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).

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About Udemy

Enriching lives Udemy is a global marketplace for learning and teaching online where students are mastering new skills and achieving their goals by learning from an extensive library of over 55,000 courses taught by expert instructors.

Want to learn more about Udemy? Visit Udemy's website.