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Inside Vertebrae Inc

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Overview

ABOUT US At Vertebrae, we are building a sustainable VR ecosystem by connecting pioneering brands and agencies with leading VR creators and 360° video publishers. Our native advertising platform is built to leverage the transcendent nature of VR storytelling with a range of fully immersive and interactive ad units. We are hardware agnostic, meaning our platform works in all headsets and on web and mobile. Since our founding, we have been busy. We co-founded the IAB Tech Lab, focused on defining the standards and formats that will shape the VR advertising industry. We have built partnerships with some of the most forward-thinking brands and agencies in the world like Lionsgate, Edelman, and the Dallas Mavericks. We were chosen as one of the most promising VR/AR companies by HTC to participate in their ViveX accelerator program. Our CEO, Vince Cacace was named one of Forbes 30 Under 30 for Marketing & Advertising. We’ve exhibited or spoken at nearly every major VR/Adtech conference this year. We moved to a beautiful new office in downtown Santa Monica with enough space to host VR meetups and hackathons. There is so much more going on behind the scenes but you’ll just have to stay tuned to find out.

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