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Sr. Paid Social Manager

Vimeo, New York, NY

High-quality tools for hosting, sharing, and streaming videos


As Vimeo’s Sr. Paid Social Manager, you will be responsible for helping grow and optimize our paid social marketing campaigns. We are looking for a strategic and curious mind with a passion for digital marketing. This position directly ties to Vimeo’s overall growth and revenue goals. The ideal candidate has a proven track record of managing ad campaigns across social platforms, and delivering on KPIs.

What You’ll Do:

  • Generate daily, weekly and monthly reporting for all major metrics, deriving actionable insights, to be shared with the leadership team
  • Perform daily account management of Facebook, LinkedIn, Twitter, Reddit, and other social platforms
  • Oversee campaign budgets and in-month budget pacing
  • Work with cross-functional teams to ideate, design, and run experiments to test audiences, creative, ad copy and landing pages
  • Aid in the creation of new social initiatives, including competitive research, strategic direction, and campaign building and optimization
  • Work closely with the performance team leads, product marketing, product, and the creative team to build and execute impactful go-to-market campaigns
  • Ensure account, campaign, and ad structures adhere to the latest best practices
  • Identify areas of improvement for performance, process, ad ops, and/or technological efficiencies by staying atop the latest industry news and trends, including the newest ad formats, bidding methodologies, and beta programs 

Skills and Knowledge You Should Possess:

  • 4-5 years’ experience in paid social marketing with a passion for performance marketing
  • Bachelor's degree
  • Highly proficient in Facebook Ads, LinkedIn Ads, Twitter Ads, and other social media ad platforms
  • Experience in account based marketing (ABM) and enterprise demand generation
  • Background in digital subscription businesses or martech products is preferred
  • Comfortable working with analytics platforms such as Google Analytics and Looker
  • Understanding of pixels, ad tracking, and platforms such as Google Tag Manager
  • Highly analytical with deep knowledge of Excel 
  • Ability to work with a high level of efficiency and accuracy under tight deadlines
  • Strong attention to detail and fidelity to industry best practices

 

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About us:

Vimeo (NASDAQ: VMEO) is the world’s leading all-in-one video software solution. Our platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. We proudly serve our growing community of over 230 million users — from creatives to entrepreneurs to the world’s largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.

Learn more at www.vimeo.com 
Learn more at www.vimeo.com/jobs

About Vimeo

Vimeo is the quality, open video platform for creative people around the world. Vimeo was founded in 2004 by filmmakers who wanted a fun, easy, uncluttered way to share their work and moments from their lives. We remain true to that mission by continually striving to help people with a wide range of passions share the things they create and care about. In everything we build for creators and their audiences, our goal is simple: make life worth watching. 

Want to learn more about Vimeo? Visit Vimeo's website.