Digital Director, Loyalty and Transformation, Visa Consulting & Analytics

Visa, San Francisco CA, US

Everywhere you want to be

Duration: Full-Time

Visa Consulting and Analytics (VCA) drives tangible, impactful and financial results for Visa’s network clients, including both financial services and merchants. Drawing on our expertise in strategy consulting, data analytics, brand management, marketing, operational and macroeconomics, Visa Consulting and Analytics solves the most strategic problems for our clients.


The North American (NA) Digital Consulting Practice within VCA provides consulting solutions and services for Visa’s largest clients in Canada and US. We are in love with digital analytics and push the boundaries on how we continuously reimagine our solutions for our clients.


The VCA team is looking for a Director to join our consulting practice and play a role in developing high impact projects for Visa’s clients in the NA region.  This role is responsible for the digital loyalty strategy, experience, and customer-first views on how we would target, retain, attract, and promote our client’s programs and strategies. The ideal candidate is a strategic thinker that seeks to innovative everything they touch, carries a disruptor mindset, and can articulate/create impactful presentations to senior leaders (CMOs, VPs, Directors) at our clients. This role works hand-in-hand with our Innovation & Design team and Visa Marketing Services team to collaborate and solve all our client solutions.


Some work examples -

  • Monitor and drive a project team to utilize the best and latest methods and tools in order to be competitive in the industry
  • Approach in solving user needs with deep customer empathy when delivering (or building) loyalty and digital transformation engagements
  • Quickly assess our clients’ organization, and design new (Agile) operating models and (Lean) Governance adapted to their specific context Background and/or knowledge in digital affiliate strategy and tactics
  • Build solutions and actionable insights that will help clients to grow their portfolios and customer engagement in their core business
  • Partner with peers in other functional areas (marketing, sales, risk, innovation) and across global regional teams to execute projects in ways that leverage the breadth and depth of Visa’s resources
  • Produce and create insights, analysis and recommendations to improve client performance, boost growth, drive understanding of client issues and provide strategic guidance for client priorities across the verticals and segments
  • Ability to effectively manipulate and analyze trends in the digital ecosystem (industry and Visa) to determine meanings insights and recommendations for clients
  • Build new scalable solutions, toolkits, best practice documents and consulting approach that can be applied across VCA practice.
  • Work directly with customers, peers and creative leads to design end-to-end experiences using participatory and iterative design techniques including observational studies, customer interviews, usability testing, and other forms of qualitative and quantitative research to uncover insights, learn about user behavior and verify design concepts


Incumbents applying for the role should be self-motivated, highly energized, detail-oriented individuals who will deliver strategic thought leadership, problem diagnostics and high impact solutions to clients support the growth and performance. Candidates must be able to develop enduring, strategic relationships with internal and external clients and across the Visa organization. 


Flex Work Arrangement - Hybrid Position - Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office two days a week, Tuesdays and Wednesdays with a general guidepost of being in the office 50% of the time based on business needs.

Basic Qualifications

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience
with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a
• Relevant experience at large management consulting firm or digital agency
• Stay on top of latest Digital trends and user interfaces. Love for digital experience, travel, loyalty,
would be highly valued!
• Understand how to perceive and measure the ‘value of a point’ for loyalty programs and think
creatively on new/existing partnerships both in- and out-side of the industry.
• Strong understanding of the loyalty programs in the NA market (global a plus) and how they drive
customer engagement, attraction/acquisition and desirability.
• Design and commercialize VCA Loyalty practice with Visa Loyalty teams, including - strategy (role
of loyalty, loyalty status, brand alignment), value prop (ways to earn and redeem, benefits,
partnerships), competitive analysis, UX, operations (enrollment, id, customer service) and
technology (POS integration, rewards, campaigns).
• Develop data assets with Visa’s data science teams, including loyalty dashboards, alerts, reports
and tools to drive commercialization and revenue.

Preferred Qualifications

• Nerd-out on all things digital. Love of loyalty, experience, customer insights and why things work,
and some familiarity with crypto and NFT
• You’re experienced with driving and applying user-centered design processes while working
collaboratively with external clients and their customers, along with cross-functional teams
including engineering, product management and user research
• End to end lifecycle implementation experience, delivering projects in environments using Agile
ways of working (e.g. Scrum, DevOps)

Visa has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees and visitors. As a condition of employment, all employees based in the U.S. are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

About Visa

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

Want to learn more about Visa? Visit Visa's website.