Director, Data Science - Marketing

Visa, Miami FL, US

Everywhere you want to be

Duration: Full-Time

This role is responsible for delivering actionable insights to evaluate past executions and inform LAC marketing strategies via advance marketing analytics to deliver positive business results for Visa and our Clients. If you are good with analysis, developing models and can tell a solid story using data, this could be the right position for you.

Essential Functions

  • Lead a team of data scientists within the Marketing Analytics & Insights function, including project oversight, coaching and professional development
  • Generate actionable insights, analysis frameworks, strategic recommendations, and solutions to help internal and external clients to improve marketing performance, effectively addressing business opportunities/issues and could potentially generate new sources of revenue for Visa
  • Work with internal/external clients to understand their strategic business questions, expected outcomes and lead project scoping, design and execution to answer those questions by leveraging Visa’s data
  • Effectively communicate analytic findings and recommendations through virtual or in-person presentations to internal and external stakeholders
  • Lead other tasks on R&D, data governance, system infrastructure, analytics tool evaluation, and other cross team functions, on an as-needed basis
  • Ability to inspire highest level of quality/rigor/thought leadership in reports & data analysis
  • Make recommendations and build use cases on new sources of value by addressing the biggest gaps in relation to changing consumer behavior and maximizing revenue potential
  • Evangelize consumer-centric analytics approaches and data-driven decision-making culture through internal training, documentation and by leading sharing sessions across the organization
  • Utilize Hadoop, and related query engines, such as Hive and Impala, to perform advanced data mining
  • Research industry metrics and business context and bring this context to bear in analyses
  • Find opportunities to give access and automate repeatable analyses or optimize self-service tools for field marketers to enable them to make independent everyday business decisions
  • Develop experiments to optimize initiatives aimed at influencing usage behavior and engagement
  • Provide rigor to the end-to-end analytical process to ensure accurate data goes in and out with effective analytical strategies to, define KPIs, set targets, execute initiative analytics (including segmentation), results measurement and identify optimization opportunities
  • Engage, collaborate, and become a trusted partner of the local and hub marketing teams to identify and address initiative/consumer-related pain-points
  • Partner with peers in other functional areas (e.g., Products, Merchants, Sales, VCA, Innovation) and across global/regional teams to execute projects in ways that leverage the breadth and depth of Visa’s resources

Basic Qualifications
-Bachelor’s or Master’s Degree in a quantitative field such as Statistics, Mathematics, Econometrics, Computer Science or Operations Research.
-8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
-Fluent in English and Spanish, Portuguese is a plus

Preferred Qualifications
-12-15+ years of professional experience in analytics / CRM in a leading commercial brand, consulting firm or technology company (experience in retail/financial services/digital payments is preferred)
-Minimum of 7+ years of analytical experience in applying solutions to business problems in relevant fields such as analytics, CRM, or other data-driven functions
-Extensive experience in big data analytics, data management, statistical modeling in SAS (including SAS E. Miner, SAS E. Guide and SPSS) and modeling application on decision trees, AB testing
-Outstanding story-telling skills in presenting ideas and analysis to various audience levels
-Results oriented and strong business acumen to orient data analysis to business needs
-Strategic thinker continuously developing and presenting innovative data-driven/ insights-driven ideas to improve current business practices within Visa
-Expert knowledge of databases and engineering concepts with hands on experience on one or more data analytics/programming tools such as SAS/Hive/R/SQL/Python, scripting in Python, SQL, Java, etc.
-Knowledge of big data engineering stack including Hadoop, Apache Spark, Kafka and other related components
-High level of competence in Excel and PowerPoint
-Competence in basic marketing concepts and impact on business
-Experience with data visualization and business intelligence tools like Tableau, MicroStrategy, or other programs
-Demonstrated leadership and collaboration competencies
-Team player, self-motivated, results oriented and able to handle numerous projects concurrently
-Experimental mindset, marketing, technology and digitally curious

Visa has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees and visitors. As a condition of employment, all employees based in the U.S. are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law.

Work Hours: Varies upon the needs of the department.

Travel Requirements

-          This position requires the incumbent to travel for work 10% of the time

Physical Requirements

This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers, reach with hands and arms, and bend or lift up to 25 pounds.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.


About Visa

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

Want to learn more about Visa? Visit Visa's website.