Uncubed

Analytics Associate

Vistar Media, New York, NY

Vistar Media is perfecting the art of reaching customers


Looking to make a big impact at a rapidly growing startup that is revolutionizing a multi-billion dollar industry? We are growing our analytics team and are looking for strategic thinkers to help our clients achieve marketing success. You will work on first-to-market measurement solutions that will shape the future of cross-screen analytics, not just for Vistar but for the industry as a whole.

Responsibilities

  • Craft compelling and actionable audience insights utilizing Vistar’s proprietary geospatial technology and geotemporal data sets to proactively inform media strategy
  • Work with internal teams and clients to understand campaign objectives and define measurement strategy
  • Work with internal teams and external partners to implement measurement studies
  • Create and deliver mid and post-campaign performance analyses; work with Account Executives to define and present upsell opportunities based on performance insights
  • Maintain Vistar’s media performance benchmarks and external case studies
  • Work with Account Managers and Account Executives to define verticalized best practices and strategic insights based on performance of campaigns across the Vistar platform
  • Understand and educate internal teams on relevant measurement solutions in market; maintain relationships with third party measurement partners
  • Dream up new cross-screen analyses Vistar can conduct to provide actionable insights to internal teams and clients

Requirements

  • Bachelor’s degree
  • Experience on an agency analytics, research, or consumer insights team
  • Advanced knowledge of digital media
  • Excel expertise (don’t worry, we won’t bury you in spreadsheets but you should feel comfortable using excel to analyze large data sets)
  • Ability to analyze data and communicate client-friendly insights
  • Willingness to learn new things

Perks

  • You get to call yourself a geospatial data scientist
  • You’ll have the opportunity (and be expected) to own your projects and help advance the analytics capability at Vistar Media
  • You’ll have the opportunity (and be expected) to drive marketing strategy for Vistar’s clients

Sure would be nice…

  • Degree in statistics or related quantitative fields
  • Knowledge of SQL
  • Knowledge of Python
  • Knowledge of R, Stata or other relevant statistics packages
  • Familiarity with geotemporal data

About Vistar Media

Vistar Media is an advertising platform that enables brands to reach consumers based on their behavior in the physical world. We work with enormous data sets that help us understand where consumers go throughout the day. Through our geospatial technology, we are able to not only gain valuable insights from this data but also, act on these insights by reaching on-the-go consumers through mobile and out-of-home advertising. 

Vistar Media is the only company that can offer this seamless experience, surrounding consumers with media across two screens. We spent the first 1.5 years of our company building the ad tech infrastructure (ad server and exchange) for digital out-of-home knowing that in order to truly reach a consumer in the physical world, a marketer must have scale across both mobile and out-of-home media. 

Vistar Media

Want to learn more about Vistar Media? Visit http://www.vistarmedia.com/