Uncubed
   

Senior Product Marketing Manager

VTS, New York

The leading leasing, marketing, and asset management platform taking commercial real estate businesses online.

Duration: Full-Time


ABOUT VTS

VTS is changing the way that commercial real estate (CRE) is done—disrupting a $15 trillion industry by becoming the modern operating system for CRE. We invented the category of leasing and asset management, which allows landlords and brokers to take their entire leasing process online to maximize revenue and performance. Last year, we launched the fastest adopted new product in proptech, VTS Market. Rise Buildings by VTS is leading an entirely new category of software - tenant experience. We also recently launched VTS Data, already getting front-page references in the Wall Street Journal and quoted by Reuters, The Real Deal, Commercial Observer, and many more. Our success shows in our numbers—we hit "Unicorn" status in 2019 and today we have over 12  billion square feet of commercial space managed on VTS on 80,000 buildings in 34 countries, and we’ve expanded to over 400 employees globally. It’s an exciting time to join the VTS team as we continue to grow rapidly and break records.

Our headquarters are in NYC, but we have major hubs in other cities including Chicago, IL, Toronto, CA, London, UK, San Francisco, CA, and Austin, TX.

Learn more at vts.com, risebuildings.com,  or follow us on Instagram (@WeAreVTS), Twitter (@WeAreVTS), or LinkedIn

How Does This Position Help VTS Succeed?

VTS is seeking a Sr. Product Marketing Manager who is passionate about building go-to-market strategies in an exciting market. You’ll develop a keen understanding of our amazing customers and market and use this knowledge to prioritize and drive the right go-to-market efforts. You will craft the messaging and positioning to further accelerate our growth and design marketing tactics that drive demand and enable the sales and marketing teams.

An ability to grasp and translate technical capabilities into benefits customers care about is critical, as well as an ability to think strategically about VTS product positioning. Reporting directly to the Head of Product Marketing, you’ll become an expert in the market, the buyers, how they buy and their decision criteria and will help transfer that knowledge to the sales and marketing teams. You will also lead strategic efforts including gaining a better understanding of the customer as well as our current (and future) competitors, driving new product launches and supporting go-to-market efforts. You will work closely with the product management team to develop and communicate our product strategy while ensuring our sales teams are equipped with everything they need to succeed.

What Makes This Job Awesome?

  • Identify industry, market, and customer needs and opportunities, ensuring a clear and differentiated position for VTS products
  • Communicate the value proposition of VTS solutions to the sales and marketing teams and develop enablement tools that support sales execution
  • Ensure content (e.g. case studies, sales enablement materials, product videos, web copy, competitive differentiation, white papers) communicates the unique capabilities of our platform in customer language (read: no gobbledygook. seriously).
  • Own competitive analysis for your product area and translate that into a winning message for the sales team
  • Assist members of the sales team with calls to their customers when appropriate
  • Be the expert on our product and our buyers, how they buy, their buying criteria, and how our software solves their challenges. Conduct market surveys and interviews to build expertise in the market, customers and competitive landscape. We pride ourselves on knowing CRE better than any other company.
  • Partner with the VTS Sales Academy to deliver relevant sales training on VTS company messaging, product functionality, competitive differentiation and value proposition of VTS solutions
  • Develop and communicate full end to end, data-driven GTM strategies for new product releases in partnership with Product Management, Engineering, and UX/Design
  • Own pricing and packaging strategy for your assigned product area
  • Work cross-functionally with all departments in the organization 
  • Speak and present both externally and internally to promote our platform and our solutions

What Makes You a Great Fit?

  • Experience in enterprise software product marketing for SaaS companies
  • Bachelors in business, marketing, or engineering (MBA a plus) – or related industry experience
  • Great at cross-functional team management, influence without authority. 
  • Superb written and verbal communication skills
  • Exceptional analytical skills, i.e. ability to assemble and interpret data, create executive summaries, and deliver actionable business insights
  • Experience conducting and analyzing market and competitive research

What VTS Values & How We Show It:

  • Strive for Excellence - We know your potential is unlimited. Take advantage of our executive coaches and our training and career development programs available to all employees! 
  • Be Customer Obsessed - We’re employee obsessed too! VTS offers competitive compensation, comprehensive health benefits (including dental and vision), pre-tax commuter benefits, and a 401(k) plan. Not to mention the fun stuff - monthly happy hours, wellness events, clubs, and team lunches! 
  • Be Curious - Benefit from a culture that promotes new learning. VTS offers an education stipend to all employees! 
  • Move as One - We work in an open floor plan to promote cross-functional collaboration. 
  • Take Ownership - Be an owner of the company you’re building with our equity packages. 
  • Appreciate the Difference - VTS embraces and celebrates diversity. We understand the importance of a strong work-life balance. We offer a flexible PTO policy, generous family leave program, and more!
VTS embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

All your information will be kept confidential according to EEO guidelines.

About VTS

VTS is revolutionizing commercial real estate. Our mission is to become the industry's modern operating system — the place where deals happen and real-time data comes to life. Over the last 8 years, the VTS Leasing Platform has become the standard for online leasing, centralizing and correcting data for 750+ of the top landlords and helping them automate the manual aspects of the leasing process. To date, 12B+ square feet of commercial real estate is managed on our Leasing Platform globally. With this coverage, we created VTS Market, the first, integrated online marketing platform and marketplace, built on top of our Leasing Platform. As a result of bringing the marketing and leasing process online, VTS has built the largest network of real-time data in commercial real estate. With our offering called VTS Data, we provide the industry's only forward-looking view on the market.


Be a Better VTS Candidate

Learn skills and get an insider's look at VTS when you watch classes taught by their top employees.

Want to learn more about VTS? Visit VTS's website.