Consumer PR Lead

Wattpad, Remote

Stories you’ll love.

Duration: Full-Time

Wattpad is a global multiplatform entertainment company whose vision is to entertain and connect the world through stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Every month 90 million people around the world spend over 23 billion minutes on Wattpad to share and discover stories they can’t find anywhere else.  Our brand banner includes: Wattpad, Wattpad Labs, Wattpad WEBTOON Studios, Wattpad Books and Wattpad Brand Partnerships. We’re proudly based in Toronto, but our reach is global. Come build the future of entertainment and storytelling, and write your next chapter with us!

We're looking for a passionate and hands-on Consumer PR Lead to join our Marketing Team. Reporting into the Director of PR & Communications, you'll work closely with Wattpad’s Marketing, Paid Stories, and Content & Creators teams to plan and execute global Consumer & Lifestyle PR campaigns, generating media coverage, working with Influencers, and managing events that highlight the incredible stories and writers on Wattpad. This is an exciting opportunity for someone with a background in consumer & lifestyle PR, Influencer-relations, or journalism.

What you'll do:

  • Connect with teams across Wattpad to uncover compelling stories about our product, our writers, their stories and readers--with a focus on our next hits in the making--developing can’t-miss global PR & Influencer campaigns
  • Global media & Influencer relations to increase Wattpad’s presence in Consumer & Lifestyle press, showcasing how Wattpad writers are building global fandoms around their work   
  • Manage a high-performing PR agency, and work with the Director of PR & Communications to build a network of international agency vendors to support our business  
  • Build new processes to support an evolving international business, including sourcing new tools to support the Consumer PR practice  
  • Collaborate with Wattpad’s sister company, WEBTOON, on integrated PR campaigns that highlight both brands 
  • Educate media about the power of social storytelling, Wattpad’s storytelling technology, and the growing popularity of the webnovel format for the Creator Economy  
  • Work closely with our content, data, and business teams to compile region-specific content insights and reading/writing trends
  • Prepare for and staff interviews, ensuring our Leadership Team can shine in every media encounter 
  • Coordinate desk-side meetings with journalists in North America and around the world 
  • Generate and manage speaking and event opportunities for spokespeople 
  • Develop external speeches and presentations, including researching, writing, and building slides
  • Manage budgets and media reporting to showcase the value PR adds to our organization  
  • Manage Wattpad’s PR Coordinator, mentoring and coaching them to success

What we're looking for:

  • 8 years of experience in Consumer or Consumer Tech PR, Influencer Relations, or journalism
  • Someone who understands journalism and what makes a great news story - you aren’t afraid to pick up the phone and tell media our story 
  • A savvy and motivated Communications pro, who can dive into a number of beats and easily talk consumer trends and entertainment
  • You really love operations and process -- making sure everything is organized in a way that increases efficiency makes you happy 
  • An experienced People Manager who can mentor junior staff 
  • A team player, who gets equally excited about building a strategy as you do in executing tactics 
  • You love to read and/or write; you're a natural Wattpadder!

What we offer:

  • Competitive salary
  • Career development; we believe in mentorship and supporting you to achieve your goals
  • Health benefits, fully covered by us!
  • RRSP Contributions (Canada), 401K Contributions (USA)
  • Generous vacation and Parental Leave Top-up
  • Monthly Transit and Home Office Allowance, choice of hardware, flexible hours, hybrid office and remote work options
  • Corporate discount for gym membership for you and your family
  • And a whole lot more!
Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Hangouts and Zoom.

About Wattpad

Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.
What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.
What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.
How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.

Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.

Culture and Diversity

Wattpad is an equal opportunity employer. We do not discriminate. Period. 

Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.  

If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.

About Wattpad

Wattpad gives people from around the world access to an audience of millions, and connects them with content they can’t find anywhere else. It’s where people discover, create, and share stories about the things they love, right on their mobile phones. The platform continues to grow at an average of 110,000 sign ups per day, with an average session time of 30 minutes. Wattpad works with leading consumer and entertainment brands to help them reach a mostly-millennial audience of millions.


Want to learn more about Wattpad? Visit Wattpad's website.