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Senior Director, Integrated Marketing

Whistle Sports, New York, New York

See jobs at Whistle Sports


Team Whistle is an entertainment brand that creates, curates and distributes brand-safe video content that is positive, relatable, and uplifting. Team Whistle inspires its highly engaged audience by blending proprietary data-driven insights and showcasing unparalleled in-house production capabilities through original programming across multiple passion points.

Primary Job Description:

  • Oversee pre and post-sales marketing and account management duties for the Brand Partnerships team reporting to SVP, Brand Partnerships

Responsibilities:

  • Pre-Sale
    • Manage marketing team and oversee RFP process with Brand Partnerships group (ad sales) to respond to RFPs across Whistle’s original programming, sponsored and branded content ideas, and media solutions to address prospective advertisers’ marketing objectives.
    • Create compelling proactive sales materials and sponsorship packages by connecting Whistle’s insights, studio team, and upcoming content slate across social, audio, and OTT
  • Post-Sale
    • Manage account managers and oversee all aspects of advertiser campaign planning, launch execution, delivery, optimization, and recap
    • For certain key accounts, act as the day-to-day client point of contact for post-sale support
    • Work with all internal departments (Production, Partner Management, Marketing, Ad Ops, etc.) on the development and implementation of client campaigns

Requirements:

  • Bachelor’s Degree
  • 7-9 years experience within digital media and video content
  • Strong background in integrated marketing and account management at leading publishers and/or agencies
  • Highly collaborative team member who can work cross-functionally
  • Proven ability to provide strategic oversight and guidance in the creation and execution of branded content campaigns
  • Serve as a positive role model with a strong work ethic and keen to work in a fast paced, entrepreneurial environment where the only thing constant is continuous evolution
  • Highly organized with ability to seamlessly juggle multiple high-priority projects at once
  • Process-oriented self-starter with excellent leadership and communications skills

About Whistle Sports

WHO WE ARE Whistle Sports is the global sports media network and community for today’s generation. With a massive audience-driven data platform, we create, curate and distribute highly engaging video content across social, digital, over-the-top and linear TV platforms. Hundreds of millions of fans follow along to see new videos from Whistle Sports and our creator partners including Dude Perfect, F2 Freestylers, Brodie Smith, Nitro Circus, and Indi Cowie. We are official partners of some of the biggest sports leagues on the planet including the NFL, MLB, and NASCAR, and some of the biggest sports broadcasters including NBC Sports and Sky Sports.

Want to learn more about Whistle Sports? Visit Whistle Sports's website.