Marketing Manager, Advertising Platform

Wish, San Francisco, United States

Mobile commerce platform

Wish, a leading mobile e-commerce platform with a global audience, is looking for a Marketing Manager for our Advertising Platform team. You'll apply your expertise to help merchants and sellers reach new customers and increase sales of their products on Wish.  Helping to define and build from scratch the advertising platform on Wish, you will empower 100,000+ stores that ship over a million orders daily to maximize sales.

As the Marketing Manager, you will develop marketing communications and educational programs for our merchants via email, video, events, and in-product messaging.  You will also serve as a liaison between the account management team and our merchants, and the product team, to ensure that we we build high impact, valuable solutions. Reporting into the Head of Platform Advertising, you will be measured on your ability to drive merchant awareness, activation, retention, and performance.  

What you'll do:

  • Segment our merchant ecosystem into meaningful target audiences and develop custom tailored marketing campaigns to acquire and engage merchants.  Test, analyze and scale the best performing campaigns.
  • Assess and represent the health of our advertising merchants to the broader team and executives.  Identify opportunities to improve the product, education, marketing, and other components of our ad platform.
  • Deep dive into competitive offerings to identify best practices and competitive differentiators.
  • Develop practical educational content to help advertising merchants maximize the value of their ad spend on Wish.  
  • Partner with account management, business development, and product teams to identify and solve issues merchant pain points and strategic opportunities.  
  • Identify quantitative success metrics and manage to these metrics.

Who you are:

  • Bachelor’s degree required; MBA or other related Master's degree preferred
  • 6+ years of experience in digital marketing and/or performance advertising.  Familiarity with performance measurement and optimization techniques.
  • Extremely comfortable in a highly technical environment.  Able to balance the needs of the customer with technical implementation requirements.  
  • Comfortable with basic HTML and SQL.  Not afraid of rolling up your sleeves and digging into data, and working with merchants to evaluate and optimize campaigns.
  • Excellent presentation, organization and project management skills.  Ability to take abstract concepts and simplify them into key messages.  
  • Independent self starter.  Thrive in a highly dynamic and chaotic environment.  Able to ruthlessly prioritize to maximize impact.
  • Experience interpreting complex data sets and pulling out strategic insights.
Company Description

Wish is transforming the way the world shops by offering a convenient and personalized mobile shopping experience. Our mission is to offer an unlimited selection of affordable quality goods to everyone on a global scale. Wish was launched in November 2011 and already has over 200 million registered users, making it one of the top 5 mobile shopping applications, and highest downloaded shopping app on Black Friday 2015!

Learn more about us:

About Wish

Wish is the leading mobile commerce platform in North America and Europe. Our mission is to give everyone access to the most affordable, convenient, and effective shopping mall in the world. By leveraging a competitive global supply chain of direct suppliers and avoiding retail costs we are offering anyone with a smartphone access to tens of millions of affordable goods. By making Wish available on smartphones we are putting this digital shopping mall directly in the pockets of tens of millions of consumers.

Want to learn more about Wish? Visit https://www.wish.com/