Senior Product Marketing Manager, Retention

Yelp, San Francisco, CA

Connecting people with great local businesses

We are looking for an experienced Senior Product Marketing Manager for Retention to join our growing team. You’ll be part of our Local business team and will focus on shaping the narratives and retention marketing strategies that ensure small business owners are seeing value from their investment in Yelp Ads and our emerging line of business solutions.

What You’ll Do/Responsibilities:

  • Establish empathy for local business owners and develop deep customer insights in order to inform product and go-to-market strategies that reduce churn and maximize LTV.
  • Collaborate with BizOps to help redefine how we think about engagement and understand what behaviors drive retention.
  • Partner with product management to develop product strategies and roadmaps that maximize LTV including but not limited to effectively on-boarding new advertisers, incenting long-term loyalty and driving adoption of new products and features.
  • Develop the value proposition, product positioning and messaging for the post-purchase experience and partner with channel marketing and brand to produce best-in-class communications that drive use of new products and features.
  • Work collaboratively with internal teams (product, biz ops, channel marketing and CS/CP) to develop integrated retention programs that drive engagement with Yelp business products.

What You’ll Need/Requirements:

  • You’ll be a strategic thinker who is comfortable executing against short term priorities while also driving towards long term product and marketing strategies.
  • A confident team player who earns the trust of our partners in product, channel marketing, sales and CS/CP.
  • A great verbal and written communicator.
  • 5-7 years of work experience with at least 4 years experience in Product Marketing role.
  • Experience working on tech solutions targeting SMB segment, bonus if that experience includes advertising products.

What’s in it for you?

  • Full medical, vision, and dental coverage
  • FSA & HSA Options
  • Employee Stock Purchase Plan
  • Regular Team and Department Offsites
  • Monthly gym subsidy, carpool, and bike-to-work subsidies
  • Employee 401k Program with employer match
  • 15 days PTO and 11 paid holidays
  • 8 weeks paid parental leave
  • Onsite cafe with baristas and unlimited vegan burritos!
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

About Yelp

Yelp connects people with great local businesses. Our users have contributed approximately 127 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online.

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