B2B Marketing/Acquisition Lead (Social and Display)

Yelp, San Francisco, CA

Connecting people with great local businesses

Yelp’s purpose is simple: To connect people with great local businesses. Whether you’re looking for a great pizza spot, or looking for the best mechanic in your neighborhood, we know just the place.  

Yelp is seeking a rockstar marketing strategist looking for an exciting challenge! We are building a world-class performance marketing organization and are looking to bring top talent to help us achieve our ambitious goals.

The Performance Marketing team is a growth engine at Yelp. Our charter is to drive profitable acquisition of users across paid marketing channels (search, display, in-app, affiliate, and more) and grow the Yelp brand using a multi-million dollar annual budget. We partner with product, engineering, and creative to test new channels, build our technology stack, and highlight new features. We enjoy working together to solve new challenges whether it’s entering a new business category or cooking a three course meal at a team offsite. Come help us figure out how to accelerate our growth even further!

What you'd be doing:

  • Drive significant business user growth via digital advertising campaigns
  • Build, monitor, and optimize campaigns to connect with business owners
  • Identify growth opportunities and develop end-to-end strategies to test new hypotheses
  • Collaborate with creative team to concept new ad themes
  • Lead exploratory conversations with new advertising and technology partners

What we're looking for:

  • 2+ years experience in performance marketing, user acquisition, or growth at a fast-paced company
  • Exceptional data-driven marketer with demonstrated understanding of bidding strategies, user segmentation, and lifetime value
  • Deep knowledge of managing social, display, and programmatic platforms (Facebook, Google Display Network, Yahoo Gemini, etc.)
  • Superior hands-on analytic skills including Excel modeling and interest in learning SQL, with the ability to transition between detailed data and high-level insights
  • Strong interpersonal collaboration skills (teams and individuals request to work with you again)
  • Quantitative undergraduate degree from leading institution
  • Enthusiasm for using digital marketing to deliver the right messages at the right times
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

About Yelp

Yelp connects people with great local businesses. Our users have contributed approximately 127 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online.

Want to learn more about Yelp? Visit Yelp's website.