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Business Systems Analyst - Marketing

Yelp, San Francisco, CA

Connecting people with great local businesses


Yelp is looking for a Business Systems Analyst to join our Sales and Marketing Infrastructure team. In this role, you will be responsible for designing, managing, and improving Yelp's marketing automation system (MAS).  As a BSA at Yelp, you'll work with incredible teams of engineers, product managers and business partners. Join a fun team where you will continue to develop your skills while helping ensure that Yelp has an effective and scalable platform for our business-critical departments.

What You Will Do:

  • Own the policies surrounding proper campaign building and set up in the MAS to ensure all necessary data points are captured and campaign launch activities operate seamlessly
  • Coordinate cross functional projects with Marketing and Engineering teams
  • Assist marketing teams with campaign building and manage testing activities for campaigns per business requirements using SQL and automations
  • Architect and steer implementation of MAS solutions that allow for scalable, repeatable and comparable methods of measurement and performance tracking related to campaign activities
  • Work cross-functionally to deliver on marketing automation improvements
  • Work with requestors/users in defining technical specifications
  • Collaborate with our software engineers to deliver scalable and effective features for Marketing
  • Administer 3rd party tools that leverage marketing automation platform
  • Strive for design perfection but love to release and iterate
  • Own functional tasks and deliverables, including: planning, process definition and reengineering, high and detailed-level requirements gathering, vendor selection, fit/gap analysis, functional design, testing, training, reporting, support, and continuous improvement of business applications
  • Work closely with 3rd party vendors to maintain highly functioning MAS and ensure continuity of campaigns

We Are Looking For:

  • Bachelor's degree (technical degree preferred)
  • 2+ Years of marketing automation experience in Salesforce Marketing Cloud
  • 2+ years Experience in SQL
  • HTML experience
  • Experience with system integrations and understand how to troubleshoot data discrepancies
  • Excellent problem solving skills and ability to present analytics findings to marketing team
  • Strong understanding of marketing operations and campaign management
  • Administrative experience with Salesforce CRM platform is a plus
  • Ability to work well in a rapidly changing environment
  • Experience designing and developing in an agile and collaborative environment
  • Detail-oriented, organized, self-motivated, hard working, and a great team player with excellent interpersonal skills
  • Customer focus with a sense of humor




At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

About Yelp

Yelp connects people with great local businesses. Our users have contributed approximately 127 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online.

Want to learn more about Yelp? Visit Yelp's website.