Field Marketing Manager, Japan
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Field Marketing Manager - Japan (Tokyo)
Do you love all aspects of marketing? Do you have experience running events and webinars, crafting outbound marketing campaigns or managing social media channels? Do you want exposure to SEO, paid advertising, email marketing, PR and design, and? If yes, then this is the role for you.
As the field marketing executive for the Japan region, you will be closely aligned with the local sales leader who is responsible for 3-4 sales reps to drive pipeline and bookings for that region.
Reporting to the Country Manager, as the marketing leader you will need to collaborate closely with the inside sales leaders, as well as the corporate marketing team at HQ to create the right “marketing mix” for Japan. This position requires someone who is keen to make a direct contribution to the growth of the region and can confidently work with local stakeholders to apply multiple marketing levers such as content plans, call down and email campaigns, SEO, webinars and speakers, deal acceleration events, PR tactics.
The candidate will:
Design and run a full schedule of events tailored to the different stages of the sales pipeline, from demand generation to deal acceleration.
Create high impact, scalable demand generation campaigns that yield results aligned with the pipeline goals for the region and take ownership of regional communication channels, such as email marketing and social media.
Collaborate with HQ marketing resources across PR, demand generation, content/creative, events, product marketing.
Put together a marketing plan that maximises pipeline influenceBe comfortable with quantitative models and assist the EMEA marketing lead in measuring the effectiveness of programs at a regular cadence, and deliver reports and recommendations to teams and management for review.
Be comfortable with content creation to the extent that they can translate and re-purpose existing content in multiple ways and deliver short, high impact content pieces as needed.
Co-manage the marketing budget for the region
The ideal candidate will have:
3 years experience across various marketing functions such as event management, social media marketing, demand generation, campaign design/execution.
Ability to self-manage, working as the main point of contact for marketing in the region, whilst partnering with internal and external stakeholders to execute on time and on budget.
Prior experience with managing Salesforce campaigns, contacts, leads and opportunities is required.
Prior experience in mapping regional campaign programs with broader corporate editorial and thematic ideas is a must.
Prior experience with email automation programs such as Marketo is required.
Prior experience in marketing within an international territory is a plus.
Ability to measure the impact and effectiveness of campaigns and recommend changes that result in higher engagement and/or higher conversion.
Good communication in English is a must.