Uncubed

Senior Regional Marketing Manager - North America West

Zuora, San Francisco, CA

Unifying order-to-cash for a dynamic subscription world



Senior Regional Marketing Manager - North America West (Based in San Francisco)
 
Job Description:
 
Are you the kind of marketer that has expertise in planning, executing, and optimizing regional programs like field events, user conferences, email marketing & nurture campaigns, customer success materials, webinars, and other outbound strategies? Do you have a strong track record collaborating and co-marketing with strategic partners and influencers in your space? Are you laser-focused on driving a successful ABM strategy in support of your sales teams’ strategic accounts? If yes, then this is the role for you.
 
As the Senior Regional Marketing Manager for North America West, you will be closely aligned with local sales leadership who are responsible for upwards of 25 sales reps and will share the bookings and pipeline targets for that region. You will need to work closely with your local business development team, as well as corporate marketing, to create the right “marketing mix” for the western sales territory. This position requires someone who is able to keep a close eye on all stages of the pipeline and closely collaborate with internal and external stakeholders to increase awareness, drive pipeline, accelerate deals, and close business for NoAm West.
 
The candidate will:
     Plan, execute and optimize a high impact, scalable regional marketing strategy that is aligned to the pipeline goals for your region
     Build a marketing plan that is aligned to each set of strategic named accounts per franchise that enables sales to have impactful first conversations and/or go wider into the account.
     Collaborate closely with your marketing partners across PR, global campaigns,  content/creative, product marketing, and business development to develop an integrated marketing plan that maximizes pipeline influence and drives a holistic message to the market across multiple channels
     Serve as a member of the steering committee and own highly visible workstreams for Zuora’s flagship customer event Subscribed San Francisco
     Lead co-marketing efforts with key industry influencers like Deloitte, Simon-Kucher & Partners, and McKinsey to expand Zuora’s reach within strategic accounts across multiple industries
     Measure the effectiveness of programs on a regular cadence and to report on results and optimize your programs
     Partner with content marketing to create materials that document local customer success and stories that can be used to attract prospect interest
     Manage the marketing budget for the region
 
The ideal candidate will have
     7-10 years experience across various marketing functions such as field marketing/regional marketing, event marketing, demand generation, content marketing, and campaign design/execution; event planning expertise from local regional events to large conferences is a must
     The ability to analyze Salesforce reports and dashboards to understand your franchise’s named account lists, including location, industry and sales stage, and back into a marketing strategy that aligns with sales’ objectives
     Experience partnering directly with sales leadership and local sales teams to jointly pursue new pipeline, accelerated deals, and closed business
     Prior experience in mapping regional programs with broader corporate editorial and thematic ideas is a must
     Ability to measure the impact and effectiveness of campaigns and recommend changes that result in higher engagement and/or higher conversion is a must
     Prior experience managing Salesforce campaigns, contacts, leads and opportunities is required
     Prior experience with email automation programs such as Marketo is preferred
    MBA preferred

About Zuora

Zuora is a SaaS company and the world’s foremost evangelist of the Subscription Economy. Zuora’s leading subscription relationship management platform helps enable businesses in any industry to launch or shift products to subscription, implement new pay-as-you-go pricing and packaging models, gain new insights into subscriber behavior, open new revenue streams, and disrupt market segments to gain competitive advantage.

Want to learn more about Zuora? Visit https://www.zuora.com/