Performance Marketing Manager
ZX Ventures, New York, São Paulo, Mexico
Brewing up the future, today.
The Direct to Consumer Company
Our Direct to Consumer (DTC) business is a global growth group within AB inBev, the world’s leading global brewer. We are an ecosystem of ventures, each one focused on delivering frictionless and exceptional access to drinks for our consumers in 21 countries (and counting!). Our teams span across owned eCommerce platforms, eRetail, owned Retail and owned On-Trade, but we are united in our goal of consumer centricity and driving fast-paced growth for AB inBev.
What we’re looking for:
We are looking for a highly organized, motivated, and results-focused Performance Marketing Manager to help scale ABI’s new on-demand beverage delivery service in Latin America. As Performance Marketing Manager, you will serve as a key partner and work side-by-side with global and local marketing teams to achieve aggressive growth goals. The ideal candidate is keen to work in a fast-paced and entrepreneurial environment and is excited to play a pivotal role in driving new customer acquisition and revenue growth for this new venture.
Here are some of the things you could be doing:
Develop a cohesive and results-oriented performance marketing strategy across all digital channels (including Paid Social, Paid Search, Affiliate, Display/Retargeting, Mobile)
Manage and efficiently scale awareness and customer acquisition campaigns, adjusting strategy/execution depending on the needs of each local market
Own spend allocation and campaign performance, monitoring and optimizing channel KPIs (CTRs, CVR, CAC, ROAS etc.) based on data-driven insights
Drive standardized reporting across markets and partner closely with Product and Data team to work through automation, tagging, and data integrity issues
Manage a testing roadmap to optimize performance including creative/copy testing, audience segmentation, ad placements, etc. to maximize performance
Partner with local marketing and brand teams to identify additional growth opportunities through the market’s local beer brands and existing marketing infrastructure
Proactively identify new channels and tactics for the overall venture’s growth strategy and stay on top of changes in the industry/performance marketing space as well as new optimization and creative trends
Sound interesting to you? Here’s what we’re looking for:
Bachelor's degree in marketing, business, or related field
5+ years of performance marketing experience with a focus on direct-to-consumer/e-
commerce/marketplace business, ideally in a start-up
English fluency required. Proficiency in Spanish highly desired
Experience owning end-to-end strategy, campaign optimizations, and reporting, with a track record of achieving performance goals by leveraging performance marketing tactics
Strong understanding of all major performance marketing channels including paid search, paid social, programmatic display, app install campaigns, as well as of digital marketing platforms (Google Ads, Facebook Ads Manager, DV360 etc.)
Excellent analytical and critical thinking skills. Ability to analyze data, identify problems and trends, and develop strategies that aim to tackle complex business problems
Ability to work efficiently under tight deadlines and manage multiple priorities at once
Ability to synthesize complex ideas into actionable recommendations for senior leadership
Excellent communication and relationship-building skills
Passion for Marketing--you enjoy learning about the industry, platforms and changes as they happen
Our goal is to find entrepreneurial people who share our passion for growth and have demonstrated their ambition through interesting and demanding professional roles and education. Our strength lies in the diversity of our team members’ previous experiences. For all of our roles, we are open to candidates from a number of backgrounds, including experience with other leading FMCGs, top start-ups, management consulting, operations, and other related functions or industries.
About ZX Ventures
ZX Ventures is a global incubator and venture capital team backed by Anheuser-Busch InBev, the world's leading global brewer. ZX is a smaller, nimble group that is part of AB InBev and is dedicated to investing in and developing new products and businesses that address emerging consumer needs.
Our goal is to make products, services and technologies that bring people together to celebrate and share great times, and to offer the world what it hasn’t yet even imagined.
ZX Ventures’ unparalleled access to Anheuser-Busch InBev’s research, technology and distribution networks allows us to have a deep understanding of products and what the consumer wants, as well as to anticipate and meet what their needs will be in the future.
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