Public Sector Marketing Manager

Qualtrics - Seattle, Washington, United States

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Job Description

Why Qualtrics?

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.

The Challenge

We are looking for a Head of Public Sector Marketing to bring Qualtrics’s vision of Experience Management to life in our outreach to the Public Sector industry and drive new revenue growth for Qualtrics in this space.

This position is responsible for helping Qualtrics build stronger, more meaningfully curated experiences across federal, state and local government, K12 and higher education verticals. The role is equal parts creative, collaborative, and revenue-minded, with the flexibility to slide from setting strategy to executing on the ground with our field sales and customer success teams.

The role is accountable for building marketing-sourced pipeline for the sales team, owning a clear calendar for content, and executing a cadence of physical events (our own and with partners/vendors). This role collaborates with channel- and regional-marketers across the company to execute direct mailer/ABM journeys, as well as digital experiential channels like webinars, content programs, marketing materials, etc that are targeted to audiences in the Public Sector.

The Expectation for Success

Minimum Qualifications

Preferred Qualifications

What differentiates us from other companies


About Qualtrics

About us Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics. To learn more, and for a free account, please visit www.qualtrics.com.