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7 Ways to Create Great Brand Editorial


Video Sections (total time: 12 minutes)

Meet Stacie
44s
The Evolution of BarkPost
31s
Is There an Audience
30s
Getting it Out There
34s
Building a Strong Bark
2m 15s
Sell Lightly
1m 02s
Keep Up a Calendar
1m 28s
Be Early, But Don't Chase Fads
2m 46s
Build Trust
2m 24s

7 Ways to Create Great Brand Editorial

Stacie Grissom, Editor-in-Chief at BarkBox

BarkPost began as the lead-generating blog for BarkBox before it grew into what it is today—an editorial arm of the company, complete with it's own profits and losses.

In this class, Stacie Grissom, Editor-in-Chief, explains the top 7 things BarkPost did to grow so rapidly—and how you can do the same.

12 min watch · Marketing

About BarkBox

There are 80 million dogs in the US. Not all of them have their own BarkBox subscriptions…yet. But you can help. BarkBox is hiring, and employees get a spot in their sunny new office and health insurance for employee and pup (no joke).

Current Job Openings at BarkBox

Finance

Director of Internal Audit

New York, NY, Seattle, WA

FP&A Manager

New York, NY

Staff Accountant

New York, NY

Logistics & Supply Chain Operations

Head of Fulfillment, Marketplaces

Seattle, WA; Columbus, OH; New York, NY

Supply Chain Manager

Seattle, WA; Columbus, OH; New York, NY

Management

People

Information Security Manager

New York, NY; Seattle, WA

Lead Technical Recruiter

New York, NY; Seattle, WA; Columbus, OH

Technology

Lead IOS Engineer

New York, NY, Seattle, WA

Automated QA Engineer

New York, NY / Seattle, WA / Remote

Lead Product Manager, Native Apps

New York, NY, Seattle, WA, Remote

Senior Product Designer (UI/UX)

New York, NY, Seattle, WA, Remote

Machine Learning Engineer

New York, NY or Seattle, WA

Ruby on Rails Developer, BARK Eats

New York, NY or Seattle, WA

Software Engineer

New York, NY