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7 Ways to Create Great Brand Editorial


Video Sections (total time: 12 minutes)

Meet Stacie
44s
The Evolution of BarkPost
31s
Is There an Audience
30s
Getting it Out There
34s
Building a Strong Bark
2m 15s
Sell Lightly
1m 02s
Keep Up a Calendar
1m 28s
Be Early, But Don't Chase Fads
2m 46s
Build Trust
2m 24s

7 Ways to Create Great Brand Editorial

Stacie Grissom, Editor-in-Chief at BarkBox

BarkPost began as the lead-generating blog for BarkBox before it grew into what it is today—an editorial arm of the company, complete with it's own profits and losses.

In this class, Stacie Grissom, Editor-in-Chief, explains the top 7 things BarkPost did to grow so rapidly—and how you can do the same.

12 min watch · Marketing

About BarkBox

There are 80 million dogs in the US. Not all of them have their own BarkBox subscriptions…yet. But you can help. BarkBox is hiring, and employees get a spot in their sunny new office and health insurance for employee and pup (no joke).

Current Job Openings at BarkBox

Accounting

Creative & Design

Senior Designer

New York, NY, Columbus, OH, Seattle, WA, Remote

Copywriter

New York, NY, Columbus, OH, Seattle, WA, Remote

Data & Analytics

FP&A

Growth, Sales, Marketing

Senior Social Media Manager, Barkbox

New York, NY, Columbus, OH, Seattle, WA, or remote (FT)

Sr. Social Media Manager & Content Strategist, BARK Eats

New York, NY, Columbus, OH, Seattle, WA, or remote

Head of Growth, BARK Bright

New York, NY, Columbus, OH, Seattle, WA, Remote

Logistics & Supply Chain Operations

People Operations

Director, Payroll and Benefits

New York, NY, Columbus, OH

Technology

DevOps Engineer

NY, Seattle, Remote

Senior iOS Engineer

New York, Seattle, Columbus, Remote

Engineering Manager

New York, NY, Seattle, WA

Software Engineer

New York, Seattle, Remote

Senior Software Engineer, Payments

New York, Seattle, Columbus, Remote

Senior Software Engineer

New York, Seattle, Remote