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How to Prioritize When Feature Testing

Video Sections (total time: 8 minutes)

1m 00s
Defining the Problem
1m 26s
Weighing Potential Solutions
1m 36s
Example: Reducing Customer Cancellation by 13%
3m 29s

How to Prioritize When Feature Testing

Marcus Im, Growth at BarkBox

Startups are well known for having never-ending to-do lists. But the BarkBox crew knows not all to-dos are created equal. And one of their biggest challenges is deciding what to prioritize when feature testing.

In this class, Marcus Im, shows you how BarkBox’s user retention team decides what to spend time on. He explains how they define problems, weigh solutions, and test the best ideas—before walking through how that process led to decreasing BarkBox’s cancellation rate by 13% in one month. 

8 min watch · Marketing

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