Why the Best Cover Letter is Customized

BuzzFeed recruiters share their do's & don'ts

Video Sections (total time: 2 minutes)

Templates are Obvious
Length and Language
Cover Letters are the Tipping Point

Why the Best Cover Letter is Customized

Charlie Keinath, Head of Tech Recruiting & Dan Geiger, Recruiter at BuzzFeed

Charlie and Dan, recruiters at BuzzFeed, can spot a cover letter template from the first sentence. And in their estimation, if an applicant really wants to work at BuzzFeed, they'll take the time to write a custom cover letter explaining why. 

In this class, Charlie and Dan explain why they read cover letters, and why they aren't looking for anything super long or formal. 

2 min watch · Career

About BuzzFeed

Explore BuzzFeed on IBM Watson

New media giant, BuzzFeed, attracts over 200 million unique visitors per month, or more quantifiably, everybody on your newsfeed, all the time. 

Check out some videos we filmed with their recruiting team to learn how you can land a job at BuzzFeed.

Current Job Openings at BuzzFeed

Ad Operations

Senior Account Manager

New York, Chicago, Los Angeles

Campaign Manager, Ad Operations

Los Angeles, New York

Business Operations & Strategy

Paid Social Distribution Coordinator

Los Angeles, San Francisco

BuzzFeed News

Culture Fellow

Los Angeles, or New York

Health Fellow

New York or Remote

News Editor

New York, or Remote

BuzzFeed Studios

Development Executive

Los Angeles or New York



Principal Software Engineer, Machine Learning

Los Angeles, New York or Minneapolis


Chief Accounting Officer

New York, Los Angeles

Information Technology

IT Specialist

Los Angeles

IT Systems and Security Engineer

Los Angeles, New York, or Minneapolis



Account Director

Los Angeles, San Francisco, New York

Account Director

Los Angeles, New York

Senior Account Director

New York, Los Angeles

Account Director, New Business

Los Angeles, New York or Remote