4 Keys to Developing a Large-Scale Marketing Campaign
Video Sections (total time: 22 minutes)
Intro
49s
Strategy
4m 32s
Creative Development
6m 21s
Final Execution
5m 31s
Measuring Success
5m 11s
4 Keys to Developing a Large-Scale Marketing Campaign
Veronica Parker-Hahn, Vice President of Marketing at Oscar
One of the best ways to raise awareness in a highly competitive and cluttered category like health insurance is mass advertising.
In this class, Vice President of Marketing, Veronica Parker-Hahn, walks through the four main steps the Oscar team took to develop their recent ad campaign.
- Strategy
- Creative Development
- Final Execution
- Measuring Success
22 min watch · Marketing
About Oscar
Founded in 2012, Oscar is probably the last thing you would expect from a technology startup – a seemingly old-fashioned healthcare insurance provider. The company provides clients with the kind of clarity and simplicity we have come to expect from an e-commerce site. And, of course, they're hiring.
