4 Keys to Developing a Large-Scale Marketing Campaign
Video Sections (total time: 22 minutes)
4 Keys to Developing a Large-Scale Marketing Campaign
Veronica Parker-Hahn, Vice President of Marketing at Oscar
One of the best ways to raise awareness in a highly competitive and cluttered category like health insurance is mass advertising.
In this class, Vice President of Marketing, Veronica Parker-Hahn, walks through the four main steps the Oscar team took to develop their recent ad campaign.
- Strategy
- Creative Development
- Final Execution
- Measuring Success
22 min watch · Marketing
About Oscar
Founded in 2012, Oscar is probably the last thing you would expect from a technology startup – a seemingly old-fashioned healthcare insurance provider. The company provides clients with the kind of clarity and simplicity we have come to expect from an e-commerce site. And, of course, they're hiring.
Current Job Openings at Oscar
Business
Clinical
Care Delivery Operations Manager
New York
Los Angeles, CA
Orlando, FL
Los Angeles, CA
Orlando, FL
New York
Medical Director, Complex Case Management
Tempe, Arizona
New York
Medicare Advantage Nurse Case Manager
Phoenix Area, Arizona
Nashville, TN
Nashville, TN
Grievances and Appeals Liaison
California
Tempe, AZ
Texas
Medicare Advantage - Social Worker Care Manager
Phoenix Area, Arizona
Phoenix Area, Arizona
Utilization/Clinical Review Nurse - Medicare Advantage
Texas, Arizona
Behavioral Health Practitioner, Program and Case Manager
Phoenix Area, Arizona
Phoenix Area, Arizona
Phoenix Area, Arizona
Compliance
Senior Manager, Regulatory Affairs
California
Arizona
Senior Analyst, Regulatory Affairs
California
Data
New York
New York
New York
New York, NY
New York
Design
Group Product Designer, Manager
New York
Engineering
Senior Software Engineer: Data/Systems (Los Angeles, CA)
Los Angeles, CA
Software Engineer: Web & Mobile
New York, NY
New York
Senior Software Engineer: Web (Los Angeles, CA)
Los Angeles, CA
VP, Engineering: Member Applications
New York
Culver City, Los Angeles
Senior Software Engineer: Web & Mobile
New York, NY
New York, NY
Engineering Manager: Data/Systems
New York
Engineering Manager: Web/Mobile
New York
New York
New York, NY
Senior Software Engineer: Data/Systems
New York, NY
Software Engineer: Data/Systems
New York, NY
Executive Office
New York
Finance
New York, NY
New York, NY
Head of Sourcing & Procurement
New York
Corporate Development Associate
New York
New York, NY
Member Care and Service
Tempe, AZ
Customer Service Representative
Arizona
Tempe, AZ
Tempe, AZ
Arizona
New York
Arizona
Tempe, AZ
Arizona
Name Your Dream Job
Network
New York
Associate, Network Partnerships
New York
Network Partnerships Market Lead
New York, Texas
Senior Manager, Provider Relations
Tempe, AZ
Region Lead (West), Network Partnerships
California
Provider Relations Representative
Tempe, AZ
Provider Data Operations Manager
Tempe, AZ
New York, NY
People
California
Director, Internal Communications
New York
New York
Los Angeles
Sr. Manager - Recruiting Programs and Operations
New York, NY and Tempe, AZ
New York
Arizona
New York
New York
Sales
South Florida
