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4 Keys to Developing a Large-Scale Marketing Campaign

Video Sections (total time: 22 minutes)

4m 32s
Creative Development
6m 21s
Final Execution
5m 31s
Measuring Success
5m 11s

4 Keys to Developing a Large-Scale Marketing Campaign

Veronica Parker-Hahn, Vice President of Marketing at Oscar

One of the best ways to raise awareness in a highly competitive and cluttered category like health insurance is mass advertising.

In this class, Vice President of Marketing, Veronica Parker-Hahn, walks through the four main steps the Oscar team took to develop their recent ad campaign.

  1. Strategy
  2. Creative Development
  3. Final Execution
  4. Measuring Success

22 min watch · Marketing

About Oscar

Founded in 2012, Oscar is probably the last thing you would expect from a technology startup – a seemingly old-fashioned healthcare insurance provider. The company provides clients with the kind of clarity and simplicity we have come to expect from an e-commerce site. And, of course, they're hiring.

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