4 Keys to Developing a Large-Scale Marketing Campaign
Video Sections (total time: 22 minutes)
4 Keys to Developing a Large-Scale Marketing Campaign
Veronica Parker-Hahn, Vice President of Marketing at Oscar
One of the best ways to raise awareness in a highly competitive and cluttered category like health insurance is mass advertising.
In this class, Vice President of Marketing, Veronica Parker-Hahn, walks through the four main steps the Oscar team took to develop their recent ad campaign.
- Strategy
- Creative Development
- Final Execution
- Measuring Success
22 min watch · Marketing
About Oscar
Founded in 2012, Oscar is probably the last thing you would expect from a technology startup – a seemingly old-fashioned healthcare insurance provider. The company provides clients with the kind of clarity and simplicity we have come to expect from an e-commerce site. And, of course, they're hiring.
Current Job Openings at Oscar
Business Operations
Associate, Risk Adjustment Analytics
New York, New York, United States
Senior Manager, Business Operations
New York, New York, United States
Senior Manager, Operations - Medicare Advantage
New York, New York, United States
Director, Operations - Cigna + Oscar
New York, New York, United States
New York, New York, United States
Tempe, Arizona, United States
Remote
Associate Director, Member Experience
Miami, Florida, United States
Remote
Clinical Operations
Senior Manager, Clinical Operations
New York, New York, United States
Associate, Quality Improvement Operations
Los Angeles, California, United States
Coordinator, Quality Improvement Operations
New York, New York, United States
Associate, Quality Improvement Operations
New York, New York, United States
Associate, Quality Improvement Operations
Tempe, Arizona, United States
Tempe, Arizona, United States
Houston, Texas, United States
Brooklyn, New York, United States
Regional Medical Director (West Coast)
Los Angeles, California, United States
Los Angeles, California, United States
Dallas, Texas, United States
Medical Director, Utilization Management
Los Angeles, California, United States
Commercial Finance
Team Lead, Pricing and Portfolio Strategy
New York, New York, United States
Health Insurance Product Analyst
Los Angeles, California, United States
Health Insurance Product Analyst
Tempe, Arizona, United States
Compliance
Tempe, Arizona, United States
Tempe, Arizona, United States
Engineering
Senior Software Engineer, Data/Systems
New York, New York, United States
Tempe, Arizona, United States
Senior Site Reliability Engineer
Tempe, Arizona, United States
Director, Engineering Effectiveness
New York, New York, United States
Senior Software Engineer: Web & Mobile
New York, New York, United States
Software Engineering Manager, Data/Systems
New York, New York, United States
Finance
New York, New York, United States
New York, New York, United States
Information Technology
New York, New York, United States
Tempe, Arizona, United States
Insurance Operations
Director, Payment Integrity Operations
New York, New York, United States
Tempe, Arizona, United States
New York, New York, United States
Operations Associate, Regulatory Reporting
New York, New York, United States
Tempe, Arizona, United States
Associate, Technical Strategy Operations
New York, New York, United States
Insurance Operations Processor
Tempe, Arizona, United States
Legal
New York, New York, United States
Senior Manager, Government Affairs
New York, New York, United States
Los Angeles, California, United States
Los Angeles, California, United States
Marketing
Specialist, Product Marketing (Growth)
New York, New York, United States
Member Care & Services
Associate Director, Implementations and Programs
Tempe, Arizona, United States
San Francisco, California, United States
Customer Service Representative / Care Guide
Tempe, Arizona, United States
Member Programs
Associate, Virtual Care Operations
New York, New York, United States
Associate Director, Formulary Design and Strategy
New York, New York, United States
Network & Partnerships
Los Angeles, California, United States
Los Angeles, California, United States
Chicago, Illinois, United States
Associate, Market P+L - Southeast
Atlanta, Georgia, United States
Manager, Market P+L - Southeast
Nashville, Tennessee, United States
Manager, Market P+L - Southeast
Atlanta, Georgia, United States
Director, Market P+L - Northeast
New York, New York, United States
Manager, Network Performance - Central
Dallas, Texas, United States
Manager, Network Performance - Central
Chicago, Illinois, United States
Manager, Market P+L - Southeast
Miami, Florida, United States
Associate, Market P+L - Southeast
Nashville, Tennessee, United States
Associate, Market P+L - Southeast
Miami, Florida, United States
Los Angeles, California, United States
Oscar Medical Group
Medical Director, Virtual Care
Dallas, Texas, United States
Manager, Finance and Vendor Operations
New York, New York, United States
Nurse Practitioner, Virtual Care - Bilingual Spanish
Miami, Florida, United States
Associate Director, Practice Transformation
New York, New York, United States
Virtual Primary Care Physician
New York, New York, United States
Nurse Practitioner, Virtual Care
Austin, Texas, United States
Nurse Practitioner, Virtual Care - Bilingual Spanish
Houston, Texas, United States
Nurse Practitioner, Virtual Care - Bilingual Spanish
Los Angeles, California, United States
Nurse Practitioner, Virtual Care - Bilingual Spanish
New York, New York, United States
Nurse Practitioner, Virtual Care - Bilingual Spanish
Orlando, Florida, United States
Nurse Practitioner, Virtual Care - Bilingual Spanish
Dallas, Texas, United States
Medical Director, Virtual Care
Houston, Texas, United States
Tempe, Arizona, United States
Medical Director, Virtual Care
Miami, Florida, United States
Medical Director, Virtual Care
Fort Lauderdale, Florida, United States
Nurse Practitioner, Virtual Care - Bilingual Spanish
Palm Beach, Florida, United States
Medical Director, Virtual Care
Irvine, California, United States
Nurse Practitioner, Virtual Care - Bilingual Spanish
Fort Lauderdale, Florida, United States
Nurse Practitioner, Virtual Care - Bilingual Spanish
Irvine, California, United States
Medical Director, Virtual Care
Orlando, Florida, United States
Medical Director, Virtual Care
Los Angeles, California, United States
Product & Design
New York, New York, United States
Sales
Medicare Advantage Sales Agent
New York, New York, United States
Security
Associate Security Product Manager
New York, New York, United States
Director of Security Engineering
New York, New York, United States
New York, New York, United States
Manager, Business Continuity Planning
New York, New York, United States
Senior Security Engineer, Incident Response
New York, New York, United States
