4 Keys to Developing a Large-Scale Marketing Campaign
Video Sections (total time: 22 minutes)
4 Keys to Developing a Large-Scale Marketing Campaign
Veronica Parker-Hahn, Vice President of Marketing at Oscar
One of the best ways to raise awareness in a highly competitive and cluttered category like health insurance is mass advertising.
In this class, Vice President of Marketing, Veronica Parker-Hahn, walks through the four main steps the Oscar team took to develop their recent ad campaign.
- Strategy
- Creative Development
- Final Execution
- Measuring Success
22 min watch · Marketing
About Oscar
Founded in 2012, Oscar is probably the last thing you would expect from a technology startup – a seemingly old-fashioned healthcare insurance provider. The company provides clients with the kind of clarity and simplicity we have come to expect from an e-commerce site. And, of course, they're hiring.
Current Job Openings at Oscar
Clinical Operations
Senior Manager, Clinical Operations
New York, NY
Behavioral Health Regional Medical Director - CA
Los Angeles, CA
Regulatory Complaint Management Expert
Tempe, AZ
Commercial Finance
Manager, Pricing and Portfolio Strategy
New York, NY
Head of Insurance Capital & Risk Management
New York, NY
Compliance
Tempe, AZ
Director, Special Investigations Unit
New York, NY
New York, NY
Senior Analyst, Operational Compliance
Tempe, AZ
New York, NY
Operational Compliance Analyst - Risk Adjustment
New York, NY
Engineering
Director, Engineering Effectiveness
New York, NY
Senior Site Reliability Engineer
Tempe, AZ
Tempe, AZ
Software Engineering Manager, Data/Systems
New York, NY
Finance
New York, NY
Corporate Development Associate
New York, NY
Manager, Ancillary Provider Management
New York, NY
New York, NY
Insurance Operations
Tempe, AZ
New York, NY
New York, NY
Direct Contracting Representative
Tempe, AZ
Tempe, AZ
Senior Manager, Insurance Operations
Tempe, AZ
Tempe, AZ
Marketing
New York, NY
Senior Manager, Performance Marketing
New York, NY
Senior Manager, Product Marketing (Growth)
New York, NY
Member Care & Services
Associate Manager, Case Management
Tempe, AZ
New York, NY
Concierge Operations Team Lead
Tempe, AZ
Tempe, AZ
Member Programs
Manager, Formulary Design and Strategy
New York, NY
Vice President, GM of Virtual Care
New York, NY
Program Manager, Pharmacy Operations
New York, NY
Network & Partnerships
Los Angeles, CA
Los Angeles, CA
Remote
Dallas, TX
Market P+L Operations Associate
New York, NY
Director, North East Market P+L
New York, NY
Manager, Network Performance - Central
Dallas, TX
Oscar Medical Group
Virtual Primary Care Nurse Practitioner
Houston, TX
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Virtual Primary Care Nurse Practitioner
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Florida, United States
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Security
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New York, NY
