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4 Keys to Developing a Large-Scale Marketing Campaign


Video Sections (total time: 22 minutes)

Intro
49s
Strategy
4m 32s
Creative Development
6m 21s
Final Execution
5m 31s
Measuring Success
5m 11s

4 Keys to Developing a Large-Scale Marketing Campaign

Veronica Parker-Hahn, Vice President of Marketing at Oscar

One of the best ways to raise awareness in a highly competitive and cluttered category like health insurance is mass advertising.

In this class, Vice President of Marketing, Veronica Parker-Hahn, walks through the four main steps the Oscar team took to develop their recent ad campaign.

  1. Strategy
  2. Creative Development
  3. Final Execution
  4. Measuring Success

22 min watch · Marketing

About Oscar

Founded in 2012, Oscar is probably the last thing you would expect from a technology startup – a seemingly old-fashioned healthcare insurance provider. The company provides clients with the kind of clarity and simplicity we have come to expect from an e-commerce site. And, of course, they're hiring.

Current Job Openings at Oscar

Business Operations

Associate, Risk Adjustment Analytics

New York, New York, United States

Senior Manager, Business Operations

New York, New York, United States

Senior Manager, Operations - Medicare Advantage

New York, New York, United States

Director, Operations - Cigna + Oscar

New York, New York, United States

Director, Business Operations

New York, New York, United States

RN Clinical Trainer

Tempe, Arizona, United States

Associate Director, Member Experience

Miami, Florida, United States

Clinical Operations

Senior Manager, Clinical Operations

New York, New York, United States

Associate, Quality Improvement Operations

Los Angeles, California, United States

Coordinator, Quality Improvement Operations

New York, New York, United States

Associate, Quality Improvement Operations

New York, New York, United States

Associate, Quality Improvement Operations

Tempe, Arizona, United States

Utilization Review Nurse

Tempe, Arizona, United States

Utilization Review Nurse

Houston, Texas, United States

Utilization Review Nurse

Brooklyn, New York, United States

Regional Medical Director (West Coast)

Los Angeles, California, United States

Utilization Review Nurse

Los Angeles, California, United States

Utilization Review Nurse

Dallas, Texas, United States

Medical Director, Utilization Management

Los Angeles, California, United States

Commercial Finance

Team Lead, Pricing and Portfolio Strategy

New York, New York, United States

Health Insurance Product Analyst

Los Angeles, California, United States

Health Insurance Product Analyst

Tempe, Arizona, United States

Compliance

Senior Analyst, Audit

Tempe, Arizona, United States

Delegate Oversight Associate

Tempe, Arizona, United States

Engineering

Senior Software Engineer, Data/Systems

New York, New York, United States

Site Reliability Engineer

Tempe, Arizona, United States

Senior Site Reliability Engineer

Tempe, Arizona, United States

Director, Engineering Effectiveness

New York, New York, United States

Senior Software Engineer: Web & Mobile

New York, New York, United States

Software Engineering Manager, Data/Systems

New York, New York, United States

Finance

Valuation Actuary

New York, New York, United States

Senior Treasury Manager

New York, New York, United States

Information Technology

Sr. IT Technician

New York, New York, United States

Sr. IT Technician

Tempe, Arizona, United States

Insurance Operations

Director, Payment Integrity Operations

New York, New York, United States

Operations Analyst

Tempe, Arizona, United States

Operations Analyst

New York, New York, United States

Operations Associate, Regulatory Reporting

New York, New York, United States

Configuration Analyst

Tempe, Arizona, United States

Associate, Technical Strategy Operations

New York, New York, United States

Insurance Operations Processor

Tempe, Arizona, United States

Marketing

Specialist, Product Marketing (Growth)

New York, New York, United States

Member Care & Services

Complex Case Management Nurse

San Francisco, California, United States

Member Programs

Associate, Virtual Care Operations

New York, New York, United States

Associate Director, Formulary Design and Strategy

New York, New York, United States

Network & Partnerships

Manager, Market P+L - West

Los Angeles, California, United States

Associate, Market P+L - West

Los Angeles, California, United States

Manager, Market P+L - Central

Chicago, Illinois, United States

Associate, Market P+L - Southeast

Atlanta, Georgia, United States

Manager, Market P+L - Southeast

Nashville, Tennessee, United States

Manager, Market P+L - Southeast

Atlanta, Georgia, United States

Director, Market P+L - Northeast

New York, New York, United States

Manager, Network Performance - Central

Dallas, Texas, United States

Manager, Network Performance - Central

Chicago, Illinois, United States

Manager, Market P+L - Southeast

Miami, Florida, United States

Associate, Market P+L - Southeast

Nashville, Tennessee, United States

Associate, Market P+L - Southeast

Miami, Florida, United States

Director, Market P+L - West

Los Angeles, California, United States

Oscar Medical Group

Medical Director, Virtual Care

Dallas, Texas, United States

Manager, Finance and Vendor Operations

New York, New York, United States

Associate Director, Practice Transformation

New York, New York, United States

Virtual Primary Care Physician

New York, New York, United States

Nurse Practitioner, Virtual Care

Austin, Texas, United States

Nurse Practitioner, Virtual Care - Bilingual Spanish

Los Angeles, California, United States

Medical Director, Virtual Care

Houston, Texas, United States

Medical Assistant

Tempe, Arizona, United States

Medical Director, Virtual Care

Miami, Florida, United States

Medical Director, Virtual Care

Fort Lauderdale, Florida, United States

Medical Director, Virtual Care

Irvine, California, United States

Nurse Practitioner, Virtual Care - Bilingual Spanish

Fort Lauderdale, Florida, United States

Medical Director, Virtual Care

Orlando, Florida, United States

Medical Director, Virtual Care

Los Angeles, California, United States

Product & Design

Senior Product Manager

New York, New York, United States

Sales

Medicare Advantage Sales Agent

New York, New York, United States

Security

Associate Security Product Manager

New York, New York, United States

Director of Security Engineering

New York, New York, United States

Security Engineer, IAM

New York, New York, United States

Manager, Business Continuity Planning

New York, New York, United States

Senior Security Engineer, Incident Response

New York, New York, United States