4 Keys to Developing a Large-Scale Marketing Campaign
Video Sections (total time: 22 minutes)
4 Keys to Developing a Large-Scale Marketing Campaign
Veronica Parker-Hahn, Vice President of Marketing at Oscar
One of the best ways to raise awareness in a highly competitive and cluttered category like health insurance is mass advertising.
In this class, Vice President of Marketing, Veronica Parker-Hahn, walks through the four main steps the Oscar team took to develop their recent ad campaign.
- Strategy
- Creative Development
- Final Execution
- Measuring Success
22 min watch · Marketing
About Oscar
Founded in 2012, Oscar is probably the last thing you would expect from a technology startup – a seemingly old-fashioned healthcare insurance provider. The company provides clients with the kind of clarity and simplicity we have come to expect from an e-commerce site. And, of course, they're hiring.
Current Job Openings at Oscar
Business
Manager, Business Continuity Planning
New York, New York, United States
Senior Manager, Physical Security
New York, New York, United States
Director, Medicare Advantage Expansion
New York, New York, United States
New York, New York, United States
Clinical
New York, Arizona, New Jersey, Virginia, Georgia, Kansas City, Missouri, Tennessee, California, Michigan, Ohio, Pennsylvania
Clinical Operations Excellence Manager
Tempe, AZ
Data Analyst, Clinical Operations
Tempe, Arizona, United States
Miami, Florida, United States
Tempe, Arizona, United States
Utilization Management Nurse, Post-Acute Care
Tempe, Arizona, United States
Utilization Review Nurse, Appeals
Tempe, Arizona, United States
Nurse Case Manager, Post-Acute Care
Houston, Texas, United States
Utilization Review Nurse Manager - TX, AZ
Dallas, TX OR Tempe, AZ
Utilization Review Nurse, Payment Integrity
Tempe, Arizona, United States
Medical Director, Complex Care
Tempe, Arizona, United States
Remote
Remote
Dallas, Texas, United States
Tempe, Arizona, United States
Miami, Florida, United States
Project Manager, Population Health
New York, New York, United States
Senior Manager, Formulary Operations
New York, New York, United States
Program Manager, Pharmaceuticals
New York
Clinical Review Operations Manager
Tempe, Arizona, United States
New York
Operations Manager, Grievances & Appeals
New York, New York, United States
Bilingual Social Worker Care Manager
Tempe, Arizona, United States
Utilization Review Nurse, Appeals
Dallas, Texas, United States
Compliance
Los Angeles, CA, United States
Senior Director, Operational Compliance
Tempe, AZ
New York, New York, United States
Tempe, Arizona, United States
Manager, Operational Compliance
New York, New York, United States
Data
New York, NY
New York, NY
New York, NY
New York, NY
New York, NY
New York, NY
Design
Product Design Intern, Summer 2020
New York, New York, United States
New York
New York, New York, United States
Engineering
Director, Security Detection & Response
New York, New York, United States
Director, Security Engineering
New York, New York, United States
Lead Identity Management Security Engineer
New York, New York, United States
New York, New York, United States
Software Engineer, Applications & User Interfaces
Los Angeles, CA, United States
Software Engineer, Web & Mobile
New York, New York, United States
Vice President, Software Engineering - Platform
New York, New York, United States
Senior Full Stack Software Engineer
New York, New York, United States
Senior Software Engineer, Data/Systems
Los Angeles, CA, United States
New York, New York, United States
Software Engineer, Data/Systems
New York, New York, United States
New York, New York, United States
Senior Software Engineer, Natural Language Processing / Machine Learning
New York, New York, United States
Software Engineering Manager, Web/Mobile
New York, New York, United States
Technical Product Manager, Data Infrastructure
New York, New York, United States
Senior Software Engineer, Data/Systems
New York, NY
Software Engineering Manager, Data/Systems
New York, New York, United States
Vice President, Software Engineering - Member Applications
New York, New York, United States
Senior Software Engineer, Web & Mobile
New York, New York, United States
Finance
New York, NY
Manager, Insurance Health Plan Strategy & Development
Los Angeles, CA, United States
New York, New York, United States
New York, New York, United States
Manager, Insurance Health Plan Strategy & Development
Dallas, Texas, United States
Manager, Go-to-Market Operations
New York, New York, United States
Manager, Insurance Health Plan Strategy & Development
Tempe, Arizona, United States
New York, New York, United States
New York, New York, United States
Manager, Insurance Health Plan Strategy & Development
New York, New York, United States
Associate, Pricing and Portfolio Strategy
New York, New York, United States
Information Technology
Tempe, Arizona, United States
Engineering Manager, Interactive Voice Response
Los Angeles, CA, United States
New York, New York, United States
Insurance Operations
New York, New York, United States
New York, New York, United States
New York, New York, United States
Associate Director, Insurance Operations
New York, New York, United States
Senior Manager, Insurance Operations
New York, New York, United States
New York, New York, United States
Senior Insurance Operations Manager
New York, New York, United States
Legal
New York, New York, United States
New York, New York, United States
New York, New York, United States
Marketing
New York, New York, United States
Director, Media Strategy & Planning
New York, NY
Product Marketing Manager, Member Engagement
New York, New York, United States
New York, NY
Member Care and Service
Tempe, Arizona, United States
Team Lead, Concierge Operations
Tempe, Arizona, United States
Bilingual Customer Service Representative
Tempe, Arizona, United States
Customer Service Representative
Tempe, Arizona, United States
Name Your Dream Job
Network
Associate Vendor Manager, Provider Data
Tempe, AZ
New York
Network Partnerships Market Lead
Dallas, Texas, United States
Associate, Network Partnerships
Dallas, Texas, United States
Healthcare Contracting Specialist, Single Case Agreements
Tempe, Arizona, United States
Provider Contracting Representative
Tempe, Arizona, United States
Healthcare Contracting Pricing Analyst, Single Case Agreements
Tempe, Arizona, United States
Provider Contracting Operations Representative
Tempe, Arizona, United States
Senior Manager, Provider Operations
Tempe, Arizona, United States
Oscar Medical Group
Remote
Dallas, Texas, United States
New York, New York, United States
Miami, Florida, United States
Tempe, Arizona, United States
People
Tempe, Arizona, United States
New York, NY
New York, NY
New York, NY
Tempe, Arizona
Director, Internal Communications
New York, NY
Tempe, Arizona, United States
Senior Manager, Performance Management
New York, New York, United States
People Strategy Manager, Diversity & Inclusion
Tempe, Arizona, United States
Product
Group Product Manager, Member Platform
New York, NY
Product Management Intern, Summer 2020
New York, New York, United States
Product Manager, Comms Automation
Los Angeles
New York, New York, United States
New York, New York, United States
Product Manager, Marketing & Sales
New York, New York, United States
Sales
Los Angeles, CA, United States
