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4 Keys to Developing a Large-Scale Marketing Campaign


Video Sections (total time: 22 minutes)

Intro
49s
Strategy
4m 32s
Creative Development
6m 21s
Final Execution
5m 31s
Measuring Success
5m 11s

4 Keys to Developing a Large-Scale Marketing Campaign

Veronica Parker-Hahn, Vice President of Marketing at Oscar

One of the best ways to raise awareness in a highly competitive and cluttered category like health insurance is mass advertising.

In this class, Vice President of Marketing, Veronica Parker-Hahn, walks through the four main steps the Oscar team took to develop their recent ad campaign.

  1. Strategy
  2. Creative Development
  3. Final Execution
  4. Measuring Success

22 min watch · Marketing

About Oscar

Founded in 2012, Oscar is probably the last thing you would expect from a technology startup – a seemingly old-fashioned healthcare insurance provider. The company provides clients with the kind of clarity and simplicity we have come to expect from an e-commerce site. And, of course, they're hiring.

Current Job Openings at Oscar

Finance

Information Technology

IT Engineer

New York, NY

Member Care and Service

Nurse Case Manager

Phoenix Area, Arizona

Product

Senior Product Manager (Los Angeles, CA)

Los Angeles, CA, United States

Product Manager

New York, New York, United States