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4 Keys to Developing a Large-Scale Marketing Campaign

Veronica Parker-Hahn, Vice President of Marketing at Oscar

One of the best ways to raise awareness in a highly competitive and cluttered category like health insurance is mass advertising.

In this class, Vice President of Marketing, Veronica Parker-Hahn, walks through the four main steps the Oscar team took to develop their recent ad campaign.

1. Strategy
2. Creative Development
3. Final Execution
4. Measuring Success

22 min watch · Marketing