4 Keys to Developing a Large-Scale Marketing Campaign
Video Sections (total time: 22 minutes)
4 Keys to Developing a Large-Scale Marketing Campaign
Veronica Parker-Hahn, Vice President of Marketing at Oscar
One of the best ways to raise awareness in a highly competitive and cluttered category like health insurance is mass advertising.
In this class, Vice President of Marketing, Veronica Parker-Hahn, walks through the four main steps the Oscar team took to develop their recent ad campaign.
- Strategy
- Creative Development
- Final Execution
- Measuring Success
22 min watch · Marketing
About Oscar
Founded in 2012, Oscar is probably the last thing you would expect from a technology startup – a seemingly old-fashioned healthcare insurance provider. The company provides clients with the kind of clarity and simplicity we have come to expect from an e-commerce site. And, of course, they're hiring.
Current Job Openings at Oscar
Business
Senior Manager, Insights & Special Projects
New York, New York
Launch Manager, Strategic Partnerships
New York, New York
Senior Analyst, Insights & Special Projects
New York, New York
Operations Lead, Cigna + Oscar
New York, New York
New York, New York
Senior Manager, Strategic Partnerships
New York, New York
Clinical
Medical Director, Complex Care
Tempe, Arizona, United States
Remote
Tempe, Arizona, United States
Utilization Review - RN Care Coordinator (Bilingual)
Miami, Florida, United States
Senior Operations Manager, Medicare Advantage
New York, New York
Program Lead, Behavioral Health Operations
New York, New York
Program Manager, Pharmacy Operations
New York, New York
New York, New York
Operations Associate, Quality Improvement
Los Angeles, CA
Dallas, Texas
Physician Reviewer, Part -Time (Remote)
Los Angeles, CA
Clinical Review Operations Manager
Tempe, Arizona, United States
New York, New York
Complex Case Management Registered Nurse
Tempe, Arizona, United States
Complex Case Management Social Worker
Tempe, Arizona, United States
Clinical Implementation Manager
Tempe, Arizona, United States
Tempe, Arizona, United States
Spanish Speaking Social Worker Care Manager
Tempe, Arizona, United States
Utilization Management Nurse, Post-Acute Care
Tempe, Arizona, United States
Utilization Review/Case Manager Post Acute Care RN
Houston, Texas, United States
New York, New York
Tempe, Arizona, United States
Behavioral Health Regional Medical Director - CA
Los Angeles, CA
Complaints and Grievances Editor
Tempe, Arizona, United States
Regulator Case Management Expert
Tempe, Arizona, United States
Communications
Associate, Business Communications
New York, New York
Compliance
Operational Compliance Analyst
Tempe, Arizona, United States
Director, Special Investigations Unit
New York, New York
Tempe, Arizona, United States
Analyst, Operational Compliance [HEDIS and Quality]
Tempe, Arizona, United States
Analyst, Operational Compliance [Risk Adjustment]
New York, New York
New York, New York
Operational Compliance Associate
Tempe, Arizona, United States
Engineering
Software Engineer, Data/Systems
New York, New York
Technical Product Manager, Data Infrastructure
New York, New York
Director of Security Engineering
New York, New York
Director, Security Detection & Response
New York, New York
Senior Site Reliability Engineer
New York, New York
Associate Director, Site Reliability Engineering
New York, New York
Director, Engineering Effectiveness
New York, New York
Associate Director, Product Infrastructure Engineering
New York, New York
Senior Site Reliability Engineer
Tempe, Arizona, United States
Tempe, Arizona, United States
New York, New York
Software Engineering Manager, Data/Systems
New York, New York
Executive Office
New York, New York
Finance
New York, New York
Quantitative Associate, Pricing and Portfolio Strategy
New York, New York
Manager, Pricing and Portfolio Strategy
New York, New York
New York, New York
Insurance Operations
New York, New York
New York, New York
Associate Operations Manager Medical Coding
Tempe, Arizona, United States
Tempe, Arizona, United States
New York, New York
Senior Manager, Provider Operations
Tempe, Arizona, United States
Tempe, Arizona, United States
Insurance Operations Processors
Tempe, Arizona, United States
Legal
New York, New York
Marketing
Email Marketing Associate, Growth
New York, New York
Senior Email Marketing Analyst, Member Engagement
New York, New York
Director, Engagement Marketing
New York, New York
Director, Acquisition Marketing
New York, New York
Senior Manager, Marketing Strategy
New York, New York
Product Marketing Manager, Member Engagement
New York, New York
Member Care and Service
Tempe, Arizona, United States
Concierge Strategy & Optimization Manager
Tempe, Arizona, United States
Concierge Operations Team Lead
Tempe, Arizona, United States
Customer Service Representative
Tempe, Arizona, United States
Bilingual Customer Service Representative
Tempe, Arizona, United States
Tempe, Arizona, United States
Oscar Medical Group
Associate Director, Practice Transformation
New York, New York
Manager, Finance and Vendor Operations
New York, New York
Virtual Nurse Practitioner, Bilingual Nurse - Remote
New York, New York
Virtual Nurse Practitioner, Bilingual Nurse - Remote
Los Angeles, CA
Virtual Nurse Practitioner, Bilingual Nurse - Remote
Tempe, Arizona, United States
People
People Strategy Manager, Diversity & Inclusion
Tempe, Arizona, United States
Tempe, Arizona, United States
New York, New York
Product
New York, New York
Sales
Houston, Texas, United States
Atlanta, Georgia, United States
San Francisco, California, United States
Miami, Florida, United States
Dallas, Texas
Broker Support Sales Associate
Tempe, Arizona, United States
Tempe, Arizona, United States
Tempe, Arizona, United States
