Using Analytics to a Build Great Customer Experience

Video Sections (total time: 7 minutes)

Why Analytics are Helpful
Zendesk: Macros
1m 07s
Zendesk: Triggers
Zendesk: FAQ
1m 55s
Communicating to the Company
2m 35s

Using Analytics to a Build Great Customer Experience

Sarah McGrath, Customer Experience Director at Red Frog Events

In this class, Sarah McGrath, Red Frog's Customer Experience Director, explains why analytics have been integral to scaling the limited resources of a small team. She dives into the tools they use to show some of their most used techniques, and explains how they share customer experience insights company-wide.

7 min watch · Marketing

About Red Frog Events

The Chicago-based creators of Warrior Dash and Firefly Festival work really hard to bring the fun. They're also dedicated to giving back—committing $25 million to a partnership with St. Jude Children’s Research Hospital, and supporting a handful of other organizations globally. Want to join them? Check out open positions here.

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